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Our packages have been in constant development since we started more than 70 years ago. Then, as now, paperboard is the primary material used to produce our carton packages. We use just enough to make the package stable, without adding unnecessary weight. Paperboard is made from wood fibres, a renewable resource that, if managed responsibly, grows back.
Our packages have been in constant development since we started more than 70 years ago. Then, as now, paperboard is the primary material used to produce our carton packages. We use just enough to make the package stable, without adding unnecessary weight. Paperboard is made from wood fibres, a renewable resource that, if managed responsibly, grows back.
In 2018, we started to restructure our packaging portfolio innovation strategy around our vision of the ideal beverage carton – one made fully of responsibly sourced renewable or recycled materials, fully recyclable, and carbon-neutral. In 2019, we significantly accelerated our development efforts and increased our investment to achieve this vision, focusing on different workstreams, such as increase the share of renewable materials or using certified recycled polymers and paper in our packaging materials.
1 Paper-based, with the lowest possible carbon footprint, made solely from responsibly sourced renewable or recycled materials, and fully recyclable. This means creating cartons that are fully made of renewable or re cycled materials, that are responsibly sourced, thereby helping to protect and restore our planet's climate, resources and biodiversity; contributing towards carbon-neutral production and distribution; are convenient and safe, therefore helping to enable a resilient food system; and are fully recyclable.