TETRA PAK IDENTITY & VALUES

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Our Identity & Values

Tetra Pak has a rich and distinguished heritage. We have built our brand on a commitment to innovation, customer focus, respect for the environment and social responsibility.​​​​​

​​​​​​​​​​​​​​​​​​​​​​​​​​​​Our Vision​

Our vision, “We commit to making food safe and available, everywhere”, is the aspirational goal that drives our organisation. It shapes our role and purpose in the outside world. Internally, it gives us a shared, unifying ambition.​

Our Mission

We work for and with our customers to provide preferred processing and packaging solutions for food.

We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed.

We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship.​​​​

Our Core Values

Our core values define our culture and ‘the way we do things around here’. They inform our behaviour internally and externally, uniting people from different cultures, countries and backgrounds, enabling us to treat each other with mutual respect, and helping us to work harmoniously together at Tetra Pak.

Our Brand Promise

​Our brand promise, PROTECTS WHAT’S GOOD, defines us and influences everything we do – not just the way we communicate, but also the way we carry out our individual roles. It is our pledge to consistently deliver a valuably different product and service.​​

Our Sustainability Approach

At Tetra Pak, we are working to support the sustainable future of our planet and the long-term success of our customers, making direct contributions to 14 of the 17 United Nations Sustainable Developments goals (SDGs). Read more about our sustainability approach in Food People Planet​

Tetra Pak trademarks and logotypes

Tetra Pak trademarks and logotypes

Our brand and trademark strategy is to build value around this one brand, Tetra Pak®.

Tetra Pak core values

People at Tetra Pak training centre

Customer Focus & Long-term View​

We ensure we add value and inspire our customers because we recognize that they come to us by choice. We dare to lead with a focus beyond tomorrow and take opportunities to learn and grow.

Filling machine interface and Tetra Pak operator

Freedom & Responsibility

We have the freedom to take initiative and act decisively in the best interests of Tetra Pak and our customers. We take responsibility for our actions and contribute to the communities in which we operate.

Smart codes on carton packages

Quality & Innovation

We do not compromise on quality. We relentlessly drive for better, fit-for-purpose solutions and breakthrough innovations.

People WCM

Partnership & Fun

We respect and rely on one another and all our stakeholders for exceptional results. We enjoy working together and celebrating our achievements.

Questions about our brand and identity?