Tetra Pak Index 2017

Find out how connected and empowered consumers are changing their shopping behaviours.

Tetra Pak Index 10th edition

The 10th edition of the Tetra Pak Index will launch on 6th September in collaboration with General Assembly.

This year we explore the world of digital and online consumers and how they are connecting with food and drink brands, seeking authentic and relevant content, opinions and recommendations.


The Connected Consumer

Welcome to the world where ‘connected consumers’ are triggering a transformation in how brands can resonate with, and leverage this powerful new force in culture and commerce. 87% are looking for meaningful interactions with brands, but only 17% think brands are actually delivering this.
They span all generations, empowered by technology to search out information and authentic content to consume, comment on and share on all platforms and all screens, whenever and wherever they want.

Tetra Pak Index - 10th edition

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What does this mean for the Dairy and Beverage Industry?

Reaching these consumers will be difficult through traditional media and branded platforms. Our report explores how to understand them, listen, engage and tap into this willing and influential audience. Increasing requirement for flexibility in the eyes of the consumer to meet their health and well being needs, resulting in blurring boundaries across categories.

The more connected the consumer, the greater their expectation of authentic and consistent experiences across all touchpoints, and all devices. We asked connected consumers who is doing this well, and why.

The research behind the report

Report findings are based on research conducted across 57 markets with 70,000 consumers, plus in-depth deep dive studies into the typical day and shopping journey of a connected consumer – what brand campaigns they like, why and what they want to see more of.

The Tetra Pak Index report will describe the unique characteristics of these consumers, introduce the most influential segment of the connected consumer who are the key influencers, how to reach and connect with them, how they navigate seamlessly from online to offline when making purchases, what they expect from brands, and how to adapt your business and mindset to achieve success.

Libby Costin, VP Marketing presented initial findings from the report in the Global Dairy Congress 2017 on 7th June.