Drinking yoghurt and yoghurt-based drinks continue to become more popular, due to their appeal of combining healthy and functional properties with flavour.
Yoghurt drinks often come in portion packs, making them easy to consume on-the-go and a healthy product for quick eating. Yoghurt drinks are often flavoured with fruit or fruit juice and can be enriched with vitamins, minerals and pre- or probiotics.
Ambient drinking yoghurt is seen as an untapped global potential and it has taken China by storm since its launch in 2010. The success has been driven by consumer demand for convenience, taste and nutritional benefit, trends that are reflected in many other countries.
Traditional Cultured Milk goes by many names across the world but is traditionally a mixture of yoghurt, water and salt, and it’s often flavoured with garlic and pepper. In Arabic, it is called ‘Laban’ while in Iran it is known as ‘Dugh’. Traditional Cultured Milk is a drink to accompany a meal and is a strong competitor to soft drinks.
Lassi is a traditional South Asian drink, originally from India/Pakistan and consists of yoghurt, water, salt, and spices such as ginger, cinnamon, nutmeg, chilli, cumin and coriander mixed into a foaming drink. There is also sweet lassi on the market, which contains sugar and rose water or fruit juices. Saffron lassi is a speciality of Rajasthan, the largest state of the republic of India.
When Dairy Plus drinking yoghurt was launched in Tetra Brik® Aseptic 100 Base, sales more than quadrupled in the first two months and have doubled since 2010. Read more
Ambient yoghurt do not need to be chilled, and are either eaten with a spoon (often with added fruit), or drunk directly from the package Read more
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