Coconut water is a recent phenomenon on the global scale and it has been promoted a lot through celebrities because it is a product that provides good nutrition but also tastes good.
Coconut water is a new category but very much on trend with where consumers are going today. The health & wellness trend is continuing to grow in all markets. It has a strong value proposition being a functional but low sugar alternative to 100% juice. Coconut water continues to make significant gains globally, with new product introductions steadily increasing over the last three years. Products are often blended with fruit juices, offering consumers a functional, low sugar alternative to 100% fruit juices.
Tetra Pak was the first company to introduce aseptically packed coconut water which could be stored for long periods and packaged without altering its natural texture and nutrients. We work closely with our coconut water customers around the world to provide packaging solutions which ensure product safety and convenience for consumers. Tetra Pak packaging maintains the flavours and the properties of the coconut. The fresh coconut water is a sensitive product, shortly after the coconut is opened the decomposition process starts. With our processing solutions and by packing the coconut water in a shelf stable carton package the water stays fresh for several months and the consumer is guaranteed a fresh and healthy coconut water drink.
The Coconut Knowledge Centre provides technology and innovation support to customers; build knowledge of coconut products such as water, milk and cream; develop new recipes and expand knowledge sharing amongst its international network of coconut experts.Read more about coconut water and our expertise in Nature's coolest thirst quencher, Deliciously rich in vitamins and minerals (pdf)
Coconut milk, water, cream, yogurts, ice lollies and even coconut crisps – the once-exotic coconut has taken a stranglehold on the health foods category, and there are no signs of the trend abating soon.Read interview with Mei Hin Liew, general manager of Tetra Pak’s Soya, Tea and Coconut Centre on Foodbev.com
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