Juice, nectar and still drinks come in so many varieties everyone can find a favourite. All categories contain, to varying degrees, the natural juice or extract from fruit, vegetables or herbs. The 100 % juice category especially can take advantage of the global health trend, as consumers see these drinks as healthy options.
Juice is traditionally a breakfast drink made from oranges or apples, but we see innovation in this segment in terms of flavouring, blends and fortifications, as well as packages suitable for out-of-home consumption. There’s a major health trend around the world and, as consumers see juice as healthy, there’s an opportunity for brands to enhance the segment’s good-for-you credentials by adding vegetables to their juice drink or looking into new, all-natural products such as coconut, maple and bamboo water.
Read more about how consumer trends drive new growth opportunities for producers around the world, in our Juice Index report.
Juice contains only the natural ingredients from fruit and vegetables. Whether the juice comes from concentrate or not, it undergoes a mild pasteurization process before packaging to ensure that the consumer gets a safe, high-quality product. Product content and labelling of fruit juices are subject to different regulations which vary globally.
Within the beverage industry, the term ‘nectar’ refers to a fruit juice that is too thick to drink – for example, the juice from apricots, peaches or pears. The juice or, more accurately, the purée, must therefore be diluted with water and have sugar added to make it drinkable. The fruit juice content in nectar can vary between 25 and 99 per cent.
Still drinks are namely fruit drinks with less than 25 per cent of fruit content. Some countries require that the juice content is stated on the package, while others have a standard minimum requirement for juice content.
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