A core element in nature and an incredibly popular thirst-quencher among consumers, water is a global product in constant development. By choosing carton packaging instead of plastic you can please nature and consumers alike.
Despite its abundance, water is still one of the most popular drinks in the world. You can choose from an array of different types, such as still, carbonated, mineral, flavoured and baby-water. Water is considered a healthy alternative to soft drinks and other beverages, and the market is growing fast.
Brands continue to innovate around functional and fortified waters, as consumers are increasingly turning to better-for-you alternatives compared to other soft drink beverages. While European brands innovate around functional waters in their most natural form, Asian brands seek to make water purer by reducing the level of flavourings, colourings and additives.
Water is often bottled in plastic, but both consumers and producers are becoming more aware of plastic’s negative impact on the environment. Carton packaging is easier to recycle, making it kind to nature, and the packaging is smaller and lighter, making convenient to transport.
Water can be packaged in portions for individual consumption, as well as in larger sizes for sharing.
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