The market for wine-based drinks is growing with the increased demand for sweeter, fruitier beverages. By adding different flavours to wine, producers can create drinks suitable for all seasons and occasions.
Wine has many characteristics making it the perfect base of long drinks and cocktails by adding spirits and juices. The most common drink in the category is Sangria – a refreshing summer drink with fresh fruit, traditionally based on red wine. When the weather turns cold, Mulled wine and Glühwine become popular.
Today there is a growth in wine-based drinks, reflecting the strong demand for sweeter and fruitier beverages, especially among younger consumers.
Enjoy wine-based drinks in portion packs for individual consumption, or in larger sizes for sharing with friends. Cartons are extra kinder to nature and the handy format makes them convenient to transport. They reduce weight and space for suppliers as well as consumers, and they are easy to recycle.
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