Tetra Pak Global Leadership Team

Adolfo Orive President & CEO

Adolfo Orive

President and CEO

Adolfo Orive President & CEO of Tetra Pak effective from April 1, 2019.

Adolfo joined Tetra Pak in 1993 as Key Account Manager. He was appointed Managing Director of Colombia in 2000, and of Tetra Pak Spain in 2005. Four years later he was appointed Cluster Vice President South Europe, and in 2012 Cluster Vice President North and Central Europe. In 2014 Adolfo was appointed Cluster Vice President Europe and Central Asia and became a member of the Group Leadership Team.

Adolfo has a bachelor’s degree in Industrial Engineering at Ibero-American University (IBERO), Mexico and a Master’s in Business Administration at Mexico Autonomous Institute of Technology (ITAM), Mexico.​

Eric Baudier, Executive Vice President Supply Chain Operations

Eric Baudier

Executive Vice President,
Supply Chain Operations

Eric Baudier has been Executive Vice President, Supply Chain Operations and member of the Global Leadership Team since 2016.

Eric previously held a number of senior management positions including Vice President Supply Chain Packaging Materials and Base Materials and Vice President Converting for Europe and Africa. He joined the company in 1989 as a Design Handling Manager.

Eric is based in Lausanne, Switzerland. He is French, and has a degree in Paper and Printing Science Engineering from the Grenoble Engineering School Pagora in France.

Nicholas Bloch, Corporate Communications Tetra Pak

Nicholas Bloch

Senior Vice President,
Corporate Communications

Nicholas Bloch has been Senior Vice President, Communications, and a member of the Global Leadership Team since January 2019. He joined Tetra Pak in 2017 as Vice President, Communications for the European and Central Asia cluster, before being appointed Vice President for Corporate Internal Communications. Before joining Tetra Pak, Nicholas spent seven years as Executive Vice President for Group Communications at Sidel, also within the Tetra Laval Group.

Nicholas is based in Lausanne, Switzerland. He is Danish and has a master’s degree in communication management from Università della Svizzera Italiana.

Charles Brand

Charles Brand

Cluster Vice President
Europe & Central Asia (E&CA)

Charles Brand has been Cluster Vice President, Europe & Central Asia since April 2019 and member of the Global Leadership Team since 2015.

Charles previously held several senior management positions including Executive Vice President of Product Management & Commercial Operations and Managing Director in Taiwan. He joined the company in 1985 as an Electronics Development Engineer.

Charles is based in Lausanne, Switzerland. He is British, and has a degree in Electrical Engineering from the Technical University of Lund in Sweden.

Bruce Burrows, Finance & Business Transformation

Bruce Burrows

Senior Vice President,
Finance, Supplier Management & Business Transformation

Bruce Burrows has been Senior Vice President, Finance & Business Transformation and member of the Global Leadership Team since 2012.

Bruce previously held several senior management positions with the company, which he joined in 1995 as a management accountant based in South Africa.

Bruce is based in Lausanne, Switzerland. He is South African, and has degrees in Commerce and Accounting from the University of Natal in South Africa. He is a certified Chartered Accountant (South Africa), Chartered Management Accountant (UK) and Certified Global Management Accountant (USA).

Ola Elmqvist, Processing Solutions

Ola Elmqvist

Executive Vice President,
Processing Solutions & Equipment

Ola Elmqvist has been Executive Vice President, Processing Solutions & Equipment and member of the Global Leadership Team since May 2019.

Ola previously held a number of senior management positions, including Vice President Business Unit Liquid Food, Vice President Supply Chain Operations in Greater China and NE Asia and Oceania, and Managing Director Tetra Pak South Eastern Europe. He started his career at the Lund Tetra Pak factory in 1990 as Production Management Trainee. Ola is based in Lund, Sweden. He is Swedish, and has a master’s degree in Electronic & Electrical Engineering from the Lund Institute of Technology in Sweden.

Roberto, Executive Vice President, Services

Roberto Franchitti

Executive Vice President
Services

Roberto Franchitti has been Executive Vice President, Services and member of the Global Leadership Team since November 2019.

Roberto previously held a number of senior management positions including Vice President Carton Value and Economy Platform and Cluster Leader Services, South Europe. He joined the company in 2007 as a Programme Manager in Development and Engineering.

Roberto is based in Lausanne, Switzerland. He is Italian and has a degree in Mechanical Engineering from Anglia Ruskin University in the UK.

Lars Holmquist, Executive Vice President

Lars Holmquist

Executive Vice President,
Packaging Solutions & Commercial Operations

Lars Holmquist has been Executive Vice President, Product Management & Commercial Operations and member of the Global Leadership Team since April 2019.

Before this, Lars held several senior management positions within the company, including Vice President, Marketing for the European and Central Asia Cluster and Manager Director for Tetra Pak Adria and later for Tetra Pak South Eastern Europe. He joined the company in 1991 as a Management Trainee.

Lars is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in Industrial Marketing & Mechanical Engineering from Chalmers University of Technology in Sweden.

Tatiana Liceti - Cluster Vice President

Tatiana Liceti

Cluster Vice President,
Americas

Tatiana Liceti has been Cluster Vice President for North, Central & South America and a member of the Global Leadership Team since April 1, 2019.

She joined the company in 2008 and has held several senior management positions, including Managing Director of Tetra Pak Mexico, Tetra Pak Andina and of Tetra Pak Peru.

Tatiana is based in Denton, Texas. She is Peruvian and has a master’s degree in business administration from Babson College, Massachusetts

Pål Lunning

Pål Lunning

Senior Vice President
Legal Affairs & General Counsel

Pål Lunning has been Senior Vice President, Legal Affairs & General Counsel and member of the Global Leadership Team since 2013.

Pål has previously served as Deputy General Counsel for the Tetra Laval Group and been working for Ericsson, holding senior positions in Stockholm, Kuala Lumpur and Beijing.

Pål is based in Stockholm. He is Swedish, and has a master’s degree in Law from Stockholm University in Sweden.

Laurence Mott​

Laurence Mott​

Executive Vice President,
Development & Engineering

Laurence Mott was appointed to his current position as Executive Vice President, Development & Engineering in 2018.

Laurence joined Tetra Pak in 2001 as Aseptic Technology Manager, based in Sweden. Since then he has held a number of management positions including Vice President, Packaging Technologies and Vice President, Carton Bottle & Gable Top Packaging Platform.

Laurence is based in Lausanne, Switzerland. He is British, and has a PhD in Fibre Science and Mechanics from University of Maine and a master of science degree from the University of Wales, UK.

Phil Read, Senior Vice President

Phil Read

Senior Vice President,
Human Resources

Phil Read has been Senior Vice President, Human Resources (HR) and member of the Global Leadership Team since 2014. He is also Group HR Officer for the Tetra Laval Group.

Phil joined the company in 2008 as Vice President HR Supply Chain, following careers with Dow Chemical and Novartis Pharmaceuticals, and was later appointed Vice President HR Packaging Solutions.

Phil is based in Lausanne, Switzerland. He is British and has master’s degrees in Natural Sciences from Cambridge University and International Policy from the University of Bristol in Britain.

Steve Yin

Steve Yin

Cluster Vice President,
Asia Pacific

Steve Yin has been Cluster Vice President for Greater China since 2012 and a member of the Global Leadership Team since 2014.

Prior to that, Steve held a number of senior management positions, including Vice President, Commercial East in China. Prior to joining the company in 2009 as Managing Director in Taiwan, he had worked with several multi-national companies, including Hewlett-Packard, Kimberley-Clark and Rexam.

Steve is based in Shanghai, China. He is American, and has a degree in Mechanical Engineering from the University of California, Berkeley in the USA.

Amar Zahid, Greater Middle East & Africa

Amar Zahid

Cluster Vice President,
Greater Middle East & Africa

Amar Zahid has been Cluster Vice President for Greater Middle East & Africa and member of the Global Leadership Team since 2014.

Amar previously held a number of senior management positions, including Cluster Vice President for Northeast Asia & Oceania and Managing Director of Arabia. He joined the company in 1994 as a Sales Executive in Saudi Arabia.

Amar is based in Dubai, UAE. He is British, and has degrees in Marine Engineering and Science from the University of Strathclyde, Glasgow in Britain.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​