Classrooms from cartons

In cities across India we’ve rolled out an initiative to increase the recycling of used beverage cartons… but the story doesn’t end there.

The collected cartons are turned into classroom furniture for disadvantaged schools around the country.

Read more about our recycling initiative in India

Aqua garden in Japan.

Raising recycling awareness in Japan

Across Japan, Tetra Pak has been working in communities to show how cartons can be recycled. The results have been outstanding.

Tetra Pak has joined forces with our dairy customers and other carton producers in Japan, and with the support of JAMRA (Japan Milk Carton Recycling Association) they have formed an association to increase awareness around carton recycling. They put on events and exhibitions at schools, community centres and retail outlets, as well as a website. Participants learn about the benefits of recycling and get practical tips about opening, rinsing and drying cartons prior to recycling. They also engage with fun activities such as seeing how paper is turned to pulp and making their own hand-made postcards out of pulp. Every year the activities reach c. 800 students and parents at about 10 schools and other venues, plus a further 2,000 visitors at several exhibitions.

Driving recycling in South Africa

By joining forces with South Africa’s largest paper recycler, we are spreading the message about how our cartons can be recycled and enabling more people to do it.

Mpact Recycling is South Africa's largest paper recycler, collecting around 623,000 tons of paper per year. Tetra Pak South Africa has an ongoing collaboration with Mpact to help raise public awareness of the recyclability of our carton packs. This is achieved through education programs and competitions in schools, as well as through awareness campaigns, including an annual recycling week. In addition, investment in curbside collection points and collaboration with community centers, churches, businesses, households and schools further contribute to improved recycling in the region.

Woman recycling in South Africa
Illustrated cartons waving.

Playing for better recycling rates

Almost doubling the carton recycling rate in just four year is a great success, but we’re ambitious. By 2020 we’re aiming for 50% of all beverage cartons in Sweden to be recycled.

Illustrated animals in nature.

Colourful cartoons

Engage children in recycling and you can change the future. How better to get children interested than through a colourful family of cartoon characters and an interactive website.

Little Things Renew Nature.

Little Things Renew Nature

For 13 years, Tetra Pak Turkey has been running a schools education programme, Little Things Renew Nature, to educate children on the need to respect natural resources and show children how cartons can be recycled and why it’s so important to do so.

Children recycling cartons in Japan.

Schools make recycling fun in Japan

Our educational program in schools throughout Japan helps spread information about carton recycling in a fun, interactive way and is helping raise awareness of the recyclability of cartons and of course the number of cartons people recycle.

Recycling infrastructure and requirements are different all over the world. In Japan people must open, rinse and dry cartons, otherwise the recycling centres can’t process them. Instead of seeing this as a hindrance, at Tetra Pak we saw it as an opportunity to spread the message about the recyclability of our cartons and educate people about how to recycle.

Read more about the Bellmark Programme

Schools help raise recycling rates

Tetra Pak Hellas has been supporting recycling initiatives in schools in Greece – from workshops to collection points – to raise awareness and improve recycling rates in the country

In Thessaloniki, Greece’s second-largest city, Eco Greece and Tetra Pak Hellas, have distributed recycling bins to 80 schools in the municipality. This, together with a series of recycling workshops, has helped raise recycling rates in the city by four times.

The Hellenic Society for the Protection of Nature in Greece, supported by Tetra Pak Hellas, has been helping schools to develop initiatives to encourage their local communities to recycle more. The organization also arranges visits to recycling centers and holds seminars for teachers to demonstrate ways to raise awareness of recycling with their pupils. Since the program’s launch in 2015, we have worked with more than 100 schools throughout Greece.

Yellow recycling bins
Environment project in Brazil.

Recycling takes centre stage

In Brazil, two initiatives, sponsored by Tetra Pak, are using theatre and cinema to help spread the message about the importance of recycling.

Cinemas in Brazil are mostly located in urban centers, thus some cities in countryside areas do not have cinemas nearby. In order to combine both entertainment and an environmental message, a mobile cinema scheme was started. This is “Reciclo de Cinema” project ( Before each screening a team presents a short and entertaining message about the importance of recycling and its impact on the planet. Since the project started in 2008 we have visited 644 cities with a total audience of around 1 million people.

Since 2015, in shopping malls all over Brazil, a fun interactive play has been staged to help communicate how and where people can recycle. “Palco da Reciclagem” ( is a production which tells the story of a family who discover how their milk cartons are recycled, from the package leaving their home and through all the stages until it’s turned into a new product. The play has already been seen by over 34,000 people.

Shanghai eco-park

A new eco-park next to Shanghai’s Disneyland Resort is a showcase for the creative possibilities of recycling, featuring 500 benches and 250 waste bins as well as a series of sculptures of the traditional Swedish Dala Horse, all made from some 4.38 million recycled Tetra Pak cartons. The horse was chosen as the symbol of the eco-park because of its strong connection with the forest: traditionally, woodsmen in Dalarna province would carve them for their children during the long dark winter nights. Each sculpture carries a QR code that visitors can scan for stories and information about renewability and recycling. The ongoing partnership between Tetra Pak and the park’s managers, Shanghai Shendi Group, includes public education campaigns and developing souvenirs made from recycled materials.

Children running in Shanghai Eco-park
5 great products from recycled Tetra Pak cartons infograph

5 great products from recycled Tetra Pak cartons

Roofing sheets, classroom desks…Take a look (pdf).

Improving infrastructure

Recycling infrastructure is essential for the successful recycling of our used beverage cartons. We support the development of this infrastructure by working with private and public sector partners to provide collection and recycling opportunities.

Expanding markets

Without demand there is no incentive to collect cartons or make products from recycled materials. So we are constantly looking for new ways to repurpose used beverage packages into innovative and profitable products.

Would you like to know more about our recycling initiatives?