Many of our relationships stretch back for years – and even decades. We attribute this to mutual partnerships based on a common desire to find the most sustainable, cost-effective solutions to complex challenges.
Our annual Relationship Customer Satisfaction survey, along with other transactional surveys, help us stay ahead of market trends and meet the evolving expectations of our customers. In 2016, we saw positive scores yet again across all areas, with particular strengths around partnerships, our commitments to food safety, marketing and environmental impact, as well as marked improvements in innovation. The survey also identified areas for improvement including faster resolution of issues and line performance. We have set up cross-functional teams to address these areas and set up action plans.
We are also creating a holistic 'customer experience' methodology that is aligned to our Customer Value Proposition and puts the customer at the heart of every transaction. It aims to:
Sustainable product labelling continues to drive consumers and therefore also our customers. According to our consumer environment survey, over 80 percent say they often or sometimes look for environmental logos when shopping for beverages and 56 percent say that environmental logos make a brand more trustworthy. With a quarter of consumers recognising the FSC™ logo, our support for FSC labelling is helping drive positive consumer choices.
Our biannual environment survey offers an insight into the environmental expectations of global consumers, allowing us to identify market opportunities and threats, as well as share insights and engage our customers. Our most recent survey (2017) polled 6,500 consumers across 13 global markets. Key findings include:
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About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.