Case study:

FSC™ CHAIN OF CUSTODY CERTIFICATION

Tetra Pak now has FSC™ Chain of Custody certification for all its converting plants and market companies, meaning that we can supply FSC-labelled packages from anywhere in the world.

​​​​​​​​​Traceability at every step

In 2014, Tetra Pak finalized the Chain of Custody (CoC) certification covering a total of 92 Tetra Pak facilities worldwide, making it one of the Forest Stewardship Council™ (FSC™)’s largest multi-site certifications. CoC certification allows wood fibres to be traced at every step through the supply chain, giving assurance that any product bearing the FSC logo supports forest management based on environmentally appropriate, socially beneficial and economically viable practices.

Lena Dahl, Manager Recycling, Forestry and Base Materials, has been working with the FSC since labelling for Tetra Pak packaging materials was first piloted in 2007. “Achieving this certification is a sign of our commitment to promoting renewability and sustainability,” she says, “but it’s also about delivering what our customers want. It’s the right thing to do, but it also has to make business sense.”

The 10 FSC™ principles of responsible forestry management

  • Principle 1: Comply with all laws, regulations, treaties, conventions and agreements, together with all FSC Principles and Criteria.
  • Principle 2: Define, document and legally establish long-term tenure and use rights.
  • Principle 3: Identify and uphold indigenous peoples’ rights of ownership and use of land and resources.
  • Principle 4: Maintain or enhance forest workers’ and local communities’ social and economic well-being.
  • Principle 5: Maintain or enhance long-term economic, social and environmental benefits from the forest.
  • Principle 6: Maintain or restore the ecosystem, its biodiversity, resources and landscapes.
  • Principle 7: Have a management plan implemented, monitored and documented.
  • Principle 8: Demonstrate progress towards management objectives.
  • Principle 9: Maintain or enhance the attributes that define high-conservation-value forests.
  • Principle 10: Plan and manage plantations in accordance with FSC Principles and Criteria.

Leading the way

Tetra Pak introduced the FSC certification system to the liquid food carton industry, launching the world’s first FSC-labelled carton in 2007. Since then, Tetra Pak has delivered more than 130 billion packages to customers carrying the FSC logo, some 44 billion of these in 2014 alone.

The CoC certification means that Tetra Pak is helping to spread the message worldwide. “Our packages reach millions of consumers on a lot of breakfast tables around the globe,” says Lena. “The FSC recognizes that in this way we are making a significant contribution to their work. We are also creating a great opportunity for our customers to demonstrate their support for responsible forestry through this instantly recognizable hallmark.”

Meeting consumer demand

This reflects changing patterns of consumer demand, as Mario Abreu, Vice President Environment, explains. “Consumers are increasingly aware of the environmental impact of the products they buy, expecting businesses to help them make better choices,” he says. “As a major user of paperboard, we feel it is our responsibility to do what we can to help improve the management of the world’s forests, which is why we are working to ensure 100% of the paperboard we use is certified.”

Now, Lena and her team are looking ahead, focusing on maintaining the CoC​ certification, and also on working with colleagues in Marketing and Sales to promote uptake of FSC-labelled packaging materials, by running workshops and developing sales tools. “We have the capability to provide these materials worldwide,” she says. “Now we need to make sure our colleagues are equipped to really sell the benefits to our customers.”

Opening a carton package

 

Find out more about the FSC Chain of Custody: