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Go Nature. Go Carton.

OVERVIEW      ACTIONS      SUSTAINABLE SOLUTIONS      EXPLORE   

Strengthening carton recycling worldwide

We collaborate with local recyclers around the world to improve collection, sorting and recycling systems. Hear how collaboration and investment with local recyclers help strengthen recycling capabilities, and create a market for recycled products. 

 

Watch the video.

Strengthening carton recycling worldwide

We collaborate with local recyclers around the world to improve collection, sorting and recycling systems. Hear how collaboration and investment with local recyclers help strengthen recycling capabilities, and create a market for recycled products. 

 

Watch the video.

Recycling focus areas

To increase carton packaging recycling rates, we’re collaborating on six steps with multiple players in the recycling value chain.

see through packages on forest background

Design for recycling

Design for recycling

A sustainable package starts with a circular design. Explore our recent launches and projects towards enhancing packaging design for recycling.

Read more about design for recycling⁠
Child putting cartons in recycling container

Supporting consumers to recycle more

Supporting consumers to recycle more

A successful recycling infrastructure relies on consumers playing their part. See how we’re collaborating with customers, retailers and communities with different awareness and educational programmes to increase consumer understanding of recycling.

Read more about awareness programmes⁠ ⁠
man working in park

Effective collection is essential to increase recycling

Effective collection is essential to increase recycling

Collection is a key part of the recycling process, what doesn’t get collected doesn’t get recycled. Find out how we’re collaborating to expand collection and sorting around the world.

Read more about our initiatives ⁠
woman working with recycling

Expanding recycling systems globally

Expanding recycling systems globally

To increase recycling rates, there is a need to expand the capacity of recycling plants. Find out how we’re working to strengthen and scale recycling systems globally.

Read more about recycling & capacity solutions⁠ ⁠
grey material

Growing the market for recycled materials

Growing the market for recycled materials

Increasing the value of recycled materials is key to keeping raw materials in use for longer. Read how we’re collaborating to build markets for recycled materials.

Read more about recycled materials ⁠
two hands on a green background

Joining forces to make a bigger impact

Joining forces to make a bigger impact

Industry coalitions drive recycling forward. Find out how we’re working with global and regional initiatives to contribute to a circular economy.

Read more about collaborations ⁠
circularity on orange background

Driving circular solutions

To improve collection, sorting and recycling, we are collaborating with stakeholders across the recycling value chain – and we design our paper-based carton packages to increase the fibre content and use of recycled materials.

Explore our work towards circularity⁠ ⁠
four key visuals representing circularity, biodiversity, climate and food

The story behind beverage cartons

How does a beverage carton make its way to you? Where does it come from, and what happens after you have used it? Follow the journey of a beverage carton.

More about paper-based cartons ⁠ ⁠