We have the know-how and expertise
Producing whole bean soya beverages can be challenging, but we have the know-how and expertise to ensure your product is a success, from initial concept and formulation right through to production, packaging, and commercialisation. We are an ideal strategic end-to-end partner, and our industry-leading innovation will help you bring your products to life and capitalise on opportunities with whole bean soya.
Initial concept
Step one is to help you identify product opportunities. We have a very strong marketing team and global network for tracking global trends, understanding consumer needs, and providing local market insights. So we can also advise on the functional and emotional needs of consumers in your market, and look at what might be the ‘ideal’ product to satisfy those needs.
Purpose and objective
We also have tools to help you identify challenges in your business, and to help you find new opportunities. We then plan workshops, where we work on product concepts together. At this stage, our CIC (Customer Innovation Centre) will also study your target consumers and their profiles. Based on this, we can advise on the right packaging format, support your packaging designers, and guide your product communication,
Trial formulation
Once the product concept is in place, our Product Development Centres (PDCs) support the creation of a prototype, providing all the necessary resources to make the actual product. We start with a discussion on whole soya technology and processing solutions, and how the two can be combined to get the right balance between taste and quality, the best yield on ingredients, and the optimal line design for commercialisation. A trial plan is then devised, based on your specific requirements.
Perfecting the prototype
As the leading company in whole bean soya end-to-end solutions, our food experts have already encountered and resolved most of the issues that can arise during trials.
Moreover, we can analyse the root cause of any remaining issues, and suggest ways to improve the product at each step of its evolution. Our pilot plants are uniquely comprehensive, providing the equipment needed for your whole process, from extraction all the way to aseptic packaging. The samples we produce together can be used for a variety of validation purposes.
Process optimisation
During testing at our PDCs, our food technology and process engineering experts work with your team to ensure the development plan is designed and executed correctly, bearing in mind the objective of commercial scale-up. And once the product and process are finalised, our engineers can use it to configure your own industrial line to deliver the same product — consistently and efficiently.
Branding
Our marketing service teams are on hand to support you with branding and communication. For example, by helping you address the challenges of entering a specific market or communicating your brand values globally. Thanks to our global network and marketing expertise – not least within whole bean soya beverages - we can help you identify successful local strategies and establish your brand in new territories.
Evaluation
Our marketing services experts can also assist you when launching new products on the market. That might mean running launch campaigns with your own marketing team, tracking sales performance, visiting your market to check on overall performance, or conducting post-launch consumer research to generate feedback on the product. Based on this, our marketing operation and commercial teams can then help you optimise your current offer and suggest new channels or communication strategies.
