Consumer demand for premiumness – both in the product and the package – continues to grow. They want new, healthy products made with wholegrains, superfoods and particles, as well as desiring intentional indulgence through treats with added nutritional or emotional benefits. Sustainability concerns are foremost in their thoughts too, and when it comes to package design, they seek an elegant, aspirational solution that fits with their hybrid, on-the-go lifestyles. Tetra Top delivers on all these fronts.
Tetra Top is a modern, attractive, contemporary carton package that offers exciting differentiation opportunities and endless design options. A soft-surfaced shape allows you to wrap your brand elements around the package and seamlessly expose your messages, while the flowing curves give you a unique surface for text, images, and other branding elements.
Thanks to a plant-based top and cap, combined with plant-based packaging material coatings (polymers), Tetra Top is now available with more renewable content – 94% - than ever; that represents a 37% reduction in CO2 compared to a standard equivalent package1.
And with an option to choose certified recycled polymers, you can further reduce your dependency on virgin fossil-based materials and take greater steps towards a circular economy2.
The Tetra Top packaging system meets the need for heightened hygiene and protection with oxygen and light barriers, allowing you to offer new, healthy products that include extra vitamins, natural and organic ingredients, and are made with wholegrains and superfoods. It’s also perfect for delicious snacks in small, premium packages, meeting consumer demand for moments of escape with treats that have added nutritional or emotional benefits.
Available in four formats, eight volumes, and two openings, Tetra Top has the functionality and flexibility to suit a variety of consumption occasions, from eating and socialising al fresco to at-home convenience and indulgence.
1 Results sourced from Tetra Pak’s internal tool: CO2e Product Model version 6, geographical scope: European industry average. Included: Raw material production, transport of raw materials, converting, transport to filler, forming and filling, end-of-life
2 Certified recycled polymers can be allocated, based on a mass balance attribution method, to compensate (by weight) either 100% or the 30% of the package’s polymers.
