MAKING NUTRITION ACCESSIBLE

At the centre of the health revolution

  • Increased nutritional awareness and time-constraint consumers drive demand for nutritional powders, especially in growing economies. Standing out is a strong preference for high-protein products.
  • Protein content influences three out of five consumers in their purchasing decisions. In 2020, 6.2% of all food and beverage products carried a protein claim.
  • Powder is the biggest product category in food supplement and nutrition, accounting for 68% of global consumption, and expects to grow by 7.7% up until 2024.
Mixing powder in shaker
MAKING NUTRITION ACCESSIBLE

And still expanding

  • Once limited to sports and performance, protein powders have now found their way to consumers looking for healthy ageing, support for children’s development, and weight management.
  • The industry is speeding up innovation to better fractionate specialised powders with higher nutritional value, such as lactoferrin from whey.
Six types of powder
PRODUCT DEVELOPMENT

Adds value and functionality

  • As consumers look for health benefits and new experiences, ingredient powders are a great way to add functional properties to all kind of products.
  • In 2020, whey was the most popular powder for adding value to products with an annual growth rate of 3.2%.
  • Dairy powders, such as skimmed milk powder, are used in milk product formulas to meet growing consumer demand for new flavours and textures.
Woman looking at lab sample
PRODUCT DEVELOPMENT

Make way for plant-based

  • The plant-based trend is noticeable in the powder category, showing an annual growth rate of 7% in 2020.
  • Health and environmentally conscious consumers drive the emergence of plant-based protein powder and products. One example is hybrid drinks combining dairy and plant-based ingredients.
  • Chickpea and almond proteins are witnessing rapid annual growth, whereas soy is a popular plant-based material which have reached an established, mainstream position.
Five spoons, nuts and grains
ENVIRONMENTAL IMPACT

Upsides with powder

  • More products come dehydrated, to which consumers add water themselves. There is an opportunity for powders to expand this trend to dairy beverages.
  • Research shows that shipping dehydrated ingredients, such as powder, can replace more than 20% of disposable plastic packaging with reusable packaging.
  • Powders naturally have reduced volume and weight since the water is removed. That can contribute to reducing transportation and fuel consumption.
Top view of truck driving on road
A HEALTHY START

Growing in popularity for the youngest

  • The global consumption of infant formula expects a 6% increase by 2023. And the predicted growth for the entire market for baby food powders is 11% between 2018 and 2026.
  • The Asia Pacific is the biggest market and expects the most significant growth, reaching a value of around 50 billion US dollars in 2023.
Measuring powder, spoon and pile of powder
A HEALTHY START

Innovation in a developing world

  • Economic growth, a financially strong middle class, and more women in the workforce lead consumers to the convenience of powdered infant formula products.
  • There is a trend of enriching powdered infant formula with nutrients promoting brain development, immunity, eye health, and a healthy digestive system.
Littel girl laying in the grass

THE INTEGRATED EDGE.

EXPANDING POWDER POTENTIAL.

white bags of powder

Ingredient powder

Milk, whey and plant-based powders are used in numerous applications. From reconstituted milk in areas where fresh milk is scarce, to different kinds of mixes, bars, soups, and ready meals.

baby drinking from bottle

Nutritional powder

Nutritional powders are growing rapidly, for infants, elderly, dieters and sports people. Of them, infant formula is not only the fastest growing segment, but also the one bringing most value.

breakfast bowl and napkin

Powdered food & drinks

Trends focusing on health and convenience continue to drive demand for value added products across the entire food and beverage market. The more specialised the powdered product, the more value it brings.

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