The Food Supplement & Nutrition (FSN) category is booming, and it shows no sign of slowing down in the years to come. This is built on the evolution of health as a lifestyle, and consumers are increasingly looking for products that align with their values, whether that’s with natural ingredients or improved sustainability. Liquid nutritional products can be formulated to specifically appeal to these preferences, so how can you get involved? It could be easier than you think.
Liquid nutritional products include sports nutrition, special nutrition, medical nutrition, and lifestyle nutrition, and this variety means you can appeal to a wide range of consumers. The high demand for these products and their perceived value and convenience can also lead to higher profit margins, so any upgrade to expand into this category has great potential.
Entering a new category can be as daunting as it is exciting, but with FSN it could be as straightforward as a simple upgrade. Whether you are producing dairy, plant-based beverages, juices, or powders, you likely have most of the infrastructure needed already.
Upgrading an existing processing line to a liquid nutritional processing line allows you to meet the growing demand for health-focused products while also improving process flexibility and business profitability. There isn’t one single way to upgrade your existing line to be able to enter the liquid FSN market. It depends very much on what you produce today, and what your ambitions are for tomorrow.
Every upgrade will be different, but all processes will have a few things in common. You will always need to evaluate current capabilities and identify areas that need upgrading to meet your defined goals. Then you need to look at your equipment, like mixing and blending systems, homogenizers and pasteurizers, as well as heat treatment.
From there, you must consider the key optimisations and potential for automation, and the need for additional training and support for new technology and for new recipes and ingredients. While each upgrade varies based on the technology already in place, the following examples highlight how you can adapt your existing line to capture this exciting opportunity.
If you are already producing dairy and want to diversify your offering without the need for an entirely new line, entering the FSN category with a ready-to-drink (RTD) milk-based protein shake could be the answer. Whether you use recombined protein powders or add additional protein powders to your liquid milk base, it could be one way to improve the productivity and profitability of your existing equipment with just a few additions.
If you are already working with powders, especially nutritional powders, why not explore opportunities in the liquid FSN category with ready-to-drink (RTD) beverages? The price per litre for RTD protein drinks is higher than protein powders, so there’s potential for improving your bottom line while appealing to both new and existing consumers. Expanding your nutritional powder line to produce liquid nutritional products will require a new wet processing area, although the powder handling could be common to both lines. The key upgrades required for liquid processing include: