TREND REPORT
71% find plant-based products appealing…
The plant-based beverage category is growing at an accelerated rate, driven by – among other things – people’s interest in health and sustainability. But it is a fast-moving category, and consumer preferences change quickly.
This report gives you a sneak peek into the heads of your consumers. It helps you understand why people choose or reject plant-based beverages, and what they expect from their next product. We hope you find it inspiring!
The consumer perspective – trends driving plant-based beverages
THE INTEGRATED EDGE