Juice matters
Millions upon millions of litres of juices, nectars and still drinks are consumed around the world every single day1. There’s huge potential with a market of this size and scale, especially when considering the fact that there are so many drinking occasions2. What can you do to make the most of the opportunities?
REASSURINGLY POPULAR
Consumers still want juice
Juice remains an incredibly popular drink in all its forms, but consumer needs and demands are always changing.1 The question is, how can we leverage these trends and generate excitement and enthusiasm in the category?
SHOW YOUR BEST SIDE
Attracting the conscious consumer
Consumers are careful about what they put in their bodies, and what impact the products they buy has on the environment.1 It’s crucial for producers to be crystal clear about everything from nutrition and ingredients to sourcing and sustainability.1
Clarity is key
Messaging on packaging plays a vital role in letting consumers know that they’re making the right choice in purchasing your product. This means you need to be very clear in what you say, and back up claims where possible whether related to package sustainability or health benefits.
Smart labels
QR codes are well established in labelling, but that’s only the start of the potential of smart labels. Producers are trying things like near field communication (NFC) to make the physical/digital crossover even more seamless, offering consumers information in real time based on the product.
With smart labels, there could be applications which make a real impact for consumers and producers alike. They could be used to communicate things like internal temperature and the time left before expiration while also pushing consumers to try new, exciting recipes based on how much is left in the package.
Your consumers care
Almost half of consumers check the sugar level of drinks before buying, and a majority of consumers appreciate when there are clear labelling systems, such as the Nutri-score system in Europe or the Health Star Rating in Australia, that indicate the health factors of a product. There’s a rising interest in naturalness, which presents an opportunity for 100% pure juice producers.
Tell your story
Consumers like to know not only the specifics of the product, but the story of the brand and what it stands for. As a producer, what are your values? What do you contribute towards improving sustainability with your products and packaging? Where did the brand come from?
MORE POSITIVE PACKAGING
A growing concern
Consumers are concerned about climate change, making informed choices about what they buy and use to try and limit their carbon footprint, and in turn, their impact on the environment.1 Offering the right product in the right package is key.
FUNCTIONAL BENEFITS
Living well and feeling well
EVERYDAY LUXURY
Premium juice drinks
What is a premium juice? For some, it’s about the texture, taste and experience. For others it might be the functional benefits, or the sustainability credentatials. One thing is clear, though - taste is always the number one priority.’
COST EFFICIENCY
The price is right
THE INTEGRATED EDGE.
Refreshing the world of juice drinks.
Meeting the sugar-reduction challenge in fruit juices
The juice industry has long wrestled with the challenge of reducing the sugar level of juice products, while maintaining quality and consumer appeal. Our new approach to this problem reduces sugar through controlled fermentation, followed by removal of the yeast and alcohol. The resulting zero-sugar juice can then be blended with ordinary juice to achieve any level of sugar reduction desired. The concept has been proven in technical and consumer tests, and offers you a broad opportunity to create an entirely new product category – reduced-sugar juices and drinks. Our new white paper describes processing solutions for fermentation, yeast removal and dealcoholisation, as well as final blending.
Footnotes
1 Innova Market Insights
2 Tetra Pak Sugar & Sugar Substitutes Research
3 Mintel