Home Insights Food categories Dairy UHT dairy drinks support the well-being trend

Meet booming consumer demand

Challenges and opportunities for functional beverages

In the ever-changing consumer landscape, there is a strong health trend right now. Food and drinks that contribute to people’s well-being, boost immunity and improve digestive health are on the rise. So what does this mean for the dairy industry? What are the challenges and opportunities for so-called functional dairy beverages – and why is UHT technology such a perfect match with the wellbeing trend?

PLEASE NOTE: ARTICLE IN ENGLISH

Woman drinking protein drink and eating apple

Meet booming consumer demand

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