6 reasons to choose Tetra Recart® over other packaging for wet pet food
We’ve made a comprehensive list of reasons to choose Tetra Recart over cans and plastic pouches when it comes to packaging for wet pet food. Find out why Tetra Recart is a great alternative for producers, retailers, consumers and the environment.
1. Size-flexible line
A convenient and time-saving solution for dog food and cat food producers. One Tetra Recart line can handle up to 6 different sizes of pet food packaging – from 100 ml to 500 ml – with fast and easy changeover between sizes.
2. Improved logistics
Space-saving due to their rectangular shape and lightweight, Tetra Recart packs have several advantages in transport, storage and retail environments.
- Empty Tetra Recart packs use one tenth the amount of storage space as cans (1 million vs 100,000 packs).
- When filled and shipped to retailers, there’s room for up to 12% –50% more packages in a truck vs pouches and cans, with primary and secondary packaging weighing 23%–60% less than cans and 14% less than pouches.*
- In store, up to 25%–40% more Tetra Recart petfood packages can fit on the shelf compared with pouches and cans.*
3. It innovates and rejuvenates
Being a relatively new packaging format, Tetra Recart is ideal for combining with new pet food products to showcase innovation on supermarket shelves. Compared to other packaging formats, Tetra Recart provides more space for attractive graphics and information for consumers. The fact that Tetra Recart packaging is always forward-facing and without gaps in between individual packs creates an appealing “billboard effect” on the shelf – an effective way to showcase your brand and attract consumers in retail settings. The format also eliminates the need to turn cans or fumble with pouches for both staff and consumers.
4. Optimised for e-commerce
Compared with traditional packaging, this lightweight and space-saving format is perfect for e-commerce channels that sell wet pet food. Flat, rectangular carton packages are easily optimised for screens, accommodating attractive designs that can grab the attention of e-shoppers.
5. Less impact on the environment
According to multiple lifecycle-analysis studies across 4 regions Tetra Recart has a lower climate impact compared with cans (up to 81% less) and pouches (up to 50% less), measured in CO2 equivalents. Made from 69% to 71% renewable resources** (trees from responsibly managed forests), 100% of Tetra Recart packages are certified by the Forest Stewardship Council (FSC®).
6. Consumers preference
Consumers see Tetra Recart cartons as more environmentally sound, and easy to open, handle, empty, store and dispose of. There is also a higher consumer acceptance for disfigured cartons vs dented cans, resulting in up to 85% less in-store primary packaging waste.*
Want to learn more about Tetra Recart packaging and how it can benefit your pet food business?
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*Tetra Pak Competitive Insights
**Peer reviewed LCA studies: Europe by Ifeu 2017, European average situation (EU +28); New Zealand and Australia by thinkstep Ltd. 2020; Europe by Ifeu 2020, European average situation; 100 Mini Ifeu 2020 (baby food & Pet food, US, EU, Japan)