Prepare to be challenged
We invite you to bring all your market knowledge and business accumen to a Demand Spaces workshop. Maybe your thinking will be reinforced by the data? Maybe it’ll be challenged!
Here, Business Insights Leaders Anna Larsson and Antonella Maccarone explain how it works.
Prepare to be challenged
We invite you to bring all your market knowledge and business accumen to a Demand Spaces workshop. Maybe your thinking will be reinforced by the data? Maybe it’ll be challenged!
Here, Business Insights Leaders Anna Larsson and Antonella Maccarone explain how it works.
Get actionable insights
Understanding what your consumers want and why is the basis of any marketing strategy. But it’s not static. People’s demands change according to mood, energy levels, time of day and context. Generating actionable insights, Demand Spaces paves the way for the development of new products that satisfy latent or unmet consumer needs, or the repositioning of existing products to attract new consumers. In addition, it provides a clear picture of the competitive landscape across categories, and helps you get your product communication just right.
Granular data helps grow your business
All together we’ve identified 12 Demand Spaces in the market for non-alcoholic beverages & 12 Demand Spaces in the culinary categories.
The data was gathered from:
- 78,000 interviews
- 130,000 consumption occasions
- 25 markets
The data can be sliced and diced in different ways, allowing you to:
- Identify new products, contexts, consumption occasions and categories
- Prioritise your development efforts according to the size of the segment and the opportunity within it
- Explore and cross-reference consumer needs with an unprecedented degree of flexibility and accuracy
Water with a difference!
The Polish start-up, Organic Water, is developing an innovative range of beverages for environmentally conscious consumers, using a side-stream from fruit juice production. Discover how Tetra Pak and Organic Water worked together to identify the ideal target group and communication platform for their new product range, using the Demand Spaces segmentation model.
What users say:
“Demand Spaces paves the way for a whole new kind of conversation about potential customer growth opportunities.” - Vice President of Marketing Julia Luscher
“Demand Spaces helps us define consumer’s daily needs... and find new solutions to meet them. It’s great for ideation workshops and other types of idea-sharing meetings.” - Global Category Manager, Ivanna Skrypnichenko
“This tool is extremely powerful. If the data reveals that only 70% of consumers can access products that meet their need for e.g.‘Energy: Getting Ready for the Day’, that means 30% of consumers’ needs are NOT being met. That’s useful information when you’re developing your product portfolio!” - Business insights leader, Anna Larsson
Start your innovation journey with us
If you’d like to work actively with us on your portfolio development, please don’t hesitate to get in touch. We firmly believe that collaboration is the key to success. Share your challenges with us and together, we can turn ideas into successful new business. Ask for an introduction to Demand Spaces and we’ll take it from there! Get in touch below.