Four reasons to choose carton packaging for ready-to-drink coffee
In the fast-paced world of ready-to-drink (RTD) coffee, packaging plays a vital role in delivering quality, convenience and sustainability – factors that consumers increasingly prioritise. Our carton packaging offers an eye-catching solution for your RTD coffee brand, ensuring that product quality is preserved, consumption is problem-free and environmental impact is minimised.
All the research implies that RTD coffee drinkers care about quality; that the product’s essence and aroma are key to enjoyment. This holds true across the board, regardless of whether people are buying mass or premium products. What’s more, those who can afford it are willing to pay extra for a high-quality brew.
Store shelves are cluttered. Consumer attention is difficult to catch. As a brand owner, you naturally want to make the most of every tool available to differentiate your products.
Starting with 360° printable surfaces, our carton packages provide the perfect blank canvas upon which to convey what your brand stands for. We also offer a range of different printing techniques and material effects to give package designers even more scope for creativity.
Convenience is one of the most important lifestyle trends influencing the consumption decisions of Gen Z and Millennials. They seek easy, on-the-go options that fit their busy lives and they expect instant gratification.
For the time-crunched younger generation of consumers, what could be better than an energy-boosting RTD coffee to go? It’s the perfect, stress-free pick-me-up.
54% of Millennials and busy professionals prioritise convenient packaging3.
In one recent survey, 76% of consumers said they were concerned about environmental issues5. People care not only about where their products come from, but also how they are produced, and of course, the packaging they come in.
The top three terms consumers use to define environmentally sound beverage packaging are: recyclable, biodegradable and made of recycled materials.
Renewable, recyclable, and available with renewable, bio-based caps, our carton packages meet all these criteria. Additionally, in 2020, we introduced certified recycled polymers for the first time, further increasing package circularity.
What’s more, consumers instinctively recognise carton as a more environmentally friendly type of packaging5.
When you choose our carton packages for your RTD coffee products, you’re making a decision that will hold good for years to come.
This is partly because consumers’ concerns are set to increase as plastic litter and other forms of environmental damage become increasingly ubiquitous.
It’s also because our carton packaging is getting better! Our ambition is to create “the world’s most sustainable food package”, solely made from responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral. 7
Unlock growth in ready-to-drink coffee
Ready to seize opportunities in the booming RTD coffee market? Gain expert insights, access cutting-edge processing and packaging solutions, and receive tailored marketing support to drive your success. Whether you’re new to the category or already an established brand, let’s work together to innovate and grow your business.
1, 4 IPSOS FACTO
2, 3, 6 Mintel
5 Tetra Pak® Sustainable Packaging Research 2023, Tetra Pak® Environment Research 2021 and 2019
7 https://www.tetrapak.com/campaigns/go-nature-go-carton/overview/worlds-most-sustainable-food-package