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Home Insights Key Areas Automation and digitalisation

About Automation and digitalisation Insights

Welcome to Automation and digitalisation Insights. Here you will find our latest insights, trends, tips and advice, facts and data on automation and digitalisation solutions for food production. Explore the pages to learn more about the advantages our automation solutions creates for customers around the world and the new possibilities it could create for your operations.

Automation cases

Automated factory with digitalisation pixels

Automation upgrade takes efficiency to a new level

Automation upgrade takes efficiency to a new level

When Mevgal wanted to update its automation system, Tetra Pak stood out as the supplier best equipped to tackle this challenging project.

Find out why⁠
Tetra Pak operators with blue globe and nodes

Standardising FrieslandCampina’s factories

Standardising FrieslandCampina’s factories

OT standardisation, along with Tetra Pak’s standardised automation framework, reduced project costs, lead times and start-up times for FrieslandCampina.

Find out how⁠
Computer with pixels and illustrations

Control operations with automated mixing area

Control operations with automated mixing area

Our customer got control over operations and food safety secured with a fully automated mixing area.

Find out how⁠
Magnifying glas with waterdrops

Improved visibility of cleaning operations

Improved visibility of cleaning operations

CIP optimization enabled a performance driven culture across the whole company. This is how we helped a producer of fermented milk products in Brazil.

Find out how⁠
machines with blue nodes graphic

Efficient production with Tetra Pak Plantmaster

Efficient production with Tetra Pak Plantmaster

Become more efficient, secure and competitive with Tetra Pak PlantMaster, the world’s most innovative manufacturing automation and information solution for food

Efficient and secure production with Tetra Pak Plantmaster⁠
Man with tablet, automation and digital solutions

Increased capacity for milk, whey powder producer

Increased capacity for milk, whey powder producer

Tetra Pak PlantMaster enables a milk and whey-based powder ingredient producer to streamline their daily production, make quick changes and ensure full traceability throughout the plant.

Read more about increasing capacity and flexibility with Tetra Pak® PlantMaster⁠
View all automation cases⁠

The connected package cases

Man with tablet

Scan and win promotion: Boosting consumer engagement

Scan and win promotion: Boosting consumer engagement

Read how an Ecuadorian dairy used a modern digital promotion to boost consumer interest in traditional white milk products.

Scan & win promotion boosted consumer engagement⁠
Two girls with tablet

Premium juice producer expands market share in Mexico

Premium juice producer expands market share in Mexico

The premium juice segment has grown rapidly in recent years in Mexico. Here we explain how one producer used a scan and win campaign to increase its share

Premium juice producer increased market share in Mexico⁠
Woman holding pineapple

Loyalty program revived sales after COVID

Loyalty program revived sales after COVID

Sales of portion packages took a hit during the pandemic. A Peruvian juice and nectar producer ran a loyalty program and managed to boost sales by 18%.

Loyalty program revived sales after COVID⁠
Man with tablet

Scan and win promotion builds consumer loyalty

Scan and win promotion builds consumer loyalty

A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.

Learn how a dairy producer increased sales and generated consumer loyalty⁠
Family looking at smartphone

Boosting sales of nectar drinks with scan and win

Boosting sales of nectar drinks with scan and win

Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.

Find out how a scan and win promotion generated consumer loyalty⁠
Couple having coffee looking at smartphone,

Virtual currency boosted sale

Virtual currency boosted sale

The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.

Find out how virtual currency boosted sales⁠
Happy girls drinking milk

Increase sales by 3.5% with Tetra Pak® Connected Package

Increase sales by 3.5% with Tetra Pak® Connected Package

Using Tetra Pak® Connected Package during a triple campaign period increased sales with 3.5% for a European multinational dairy producer.

Read more about scan and win promotions⁠
Woman with smartphone, home office

Consumer engagement increases brand awareness

Consumer engagement increases brand awareness

A producer of coconut water and coconut milk in Latin America created greater awareness of its brand via our Consumer Engagement Solution.

Read the consumer engagement case in Latin America⁠
Youths with smartphones, online and digital solutions

Accessing customer information for a dairy company

Accessing customer information for a dairy company

A fun and educational campaign, created via our Consumer Engagement Solution, gave a dairy company in Europe access to a wealth of information about their custo

Learn How a dairy company got access to information about their customers⁠
View all connected package cases⁠

Webinars

Automation webinar, turn data into savings

Turn your data into real savings with automation and digital solutions

Are you looking to improve your productivity and increase the control of your production? Whatever your starting point or goals, we’ll help you take your operation to the next level. Watch our webinar

View webinar⁠
Automation webinar

Automation webinar – digital transformation

Digital transformation is a key player in revolutionizing the way the manufacturing industry works. Learn how to streamline your production and drive efficiency in your processes as our experts discuss the automation and digital solutions we provide to the food and beverage industry.

View webinar⁠
Girl looking at hologram, connected package

Connected package - give your products digital life

Webinar: Connected Package - give your products a digital life. Find out how is digitalisation changing the role of food packaging

Read more and view webinar⁠

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