Solutions
Insights
Sustainability
About Tetra Pak
Contact us
Careers
Media
Events
Suppliers
India
Home Solutions Food industry automation and digital solutions Connected packaging

Tetra Pak® Connected Package

The Tetra Pak® Connected Package supports the digital transformation of your businesses, by creating and managing unique digital identities for each and every packaged product you make. Take advantage of our consumer engagement solutions to do what many other industries have been doing for a long time: connect directly with consumers and learn more about them.

Consumers around the world are rapidly getting used to scanning codes and interacting with brand owners online. Act now and be among the first in your category to take advantage of this emerging trend.

Give your products a digital life

Imagine knowing where a food package is at all stages of its journey? Connected and smart packaging innovations offer businesses new possibilities for growth and consumer engagement. Every single package can act as a data-driven source of information so you can optimize your supply chain and reduce costs.

Give your products a digital life

Imagine knowing where a food package is at all stages of its journey? Connected and smart packaging innovations offer businesses new possibilities for growth and consumer engagement. Every single package can act as a data-driven source of information so you can optimize your supply chain and reduce costs.

Learn more about connected packaging

Carton packages with QR codes

Looking for inspiration?

Digitalisation is extending packaging’s traditional role and opening up a world of new opportunities. Enabled by a unique code on every package, connectivity allows you to turn your products into data carriers, and engage with consumers in creative ways. Curious to know more about running consumer engagement campaigns in your market? Find a wealth of examples and inspiration from around the world in our interactive brochure.

View interactive brochure and learn more⁠
Scanning QR code on carton package, connected packages solutions

Packages are rapidly transforming into channels for information and interaction

Our industry has already taken its first important steps on the journey from traditional packaging to tomorrow’s intelligent packaging. It began with the codified package, which had a printed code but limited connectivity.

Step two is the connected package. We’re combining Tetra Pak’s Connected Package with unique code printing to enable consumer engagement solutions.

Beyond this lies step three - intelligent packaging. In the future, packages and devices will be able to communicate with one another, providing new levels of service and insights for customers and consumers.

Read full article and learn more⁠

1. Scan & win campaigns

Increase sales
Simply by scanning a unique code that’s printed on the package, consumers get the opportunity to win a prize. The best scan and win campaigns offer prizes that are relevant to the target group and/or location. For example, an on-the-go product for teens might offer the chance to win tickets to a cool concert. But it could be anything. Let your imagine run wild. To prevent fraud, codes can be printed partially hidden, so people actually have to buy the product and open the package before they can scan the code.

Learn more about modern digital promotion⁠

2. Loyalty campaigns

Boost consumer loyalty
Loyalty campaigns follow the same principle as scan and win campaigns, but with the simple difference that the consumer accumulates points for each package scanned rather than immediately accessing a prize or prize draw. The value of the rewards you offer should increase in proportion to the the number of unique codes scanned and points earned.So, for example, you might offer a blender for 10 packages scanned and a dishwasher for 50. Consumers are thus encouraged to keep choosing your brand and rewarded for their loyalty.

Read case - Loyalty program revived sales⁠⁠

3. Your consumers. Your way

Get creative with connected packaging
Besides building your consumer engagement campaigns around the mechanisms described above, you and your digital marketing agency can work together to come up with creative ideas that align with your brand character and the interests of your target groups.

For inspiration scan the QR code!
QR code

Discover more solutions

automation & digital

Automation & digital

Automation & digital

Backed by industry-leading expertise, we integrate, optimize and connect your operations to enable better decisions, from food safety and sustainability to efficiency, logistics, and consumer engagement.

Learn more about automation and digital⁠
Tetra Pak PlantMaster solutions

Smart operations

Smart operations

Based on a solid foundation of core automation, our open, scalable Tetra Pak® PlantMaster solutions help you get the very best out of all your production equipment.

Learn more about Tetra Pak Plantmaster⁠
Close up digital print press with blue packages

Digital printing for customised carton packaging

Digital printing for customised carton packaging

Learn how this agile, cost-effective printing gives you the freedom to explore new business and marketing opportunities.

Learn more digital printing⁠
girl with backpack

Product Innovation

Product Innovation

With over 70 years of innovation to meet the food challenges of our industry, we co-create customised solutions for a better tomorrow.

Learn more⁠
Packages standing on podiums

Material effects portfolio

Material effects portfolio

Whether you need detailed photo imagery or simple flexography, we offer innovative, agile, and tailored printing solutions as well as digital printing for customised carton packaging.

Learn more⁠

Contact our sales team

Service engineers training

Our sales teams are happy to answer any sales or product queries. Please fill out our form so we can better be of assistance.

  • 1 Purpose
  • 2 Request
  • 3 Contact

Purpose of contact

Please select one option

Business area of interest

Select one or more business areas
Please select business area of interest

Contact our sales team

Summary

Purpose of contact
Business area of interest
  • 1 Purpose
  • 2 Request
  • 3 Contact

Specific area of interest

Please select one option

Contact our sales team

Summary

Purpose of contact
Business area of interest
  • 1 Purpose
  • 2 Request
  • 3 Contact

Scope of request

Please select one option

Food category

    Please select one option
    Please select one option
    Please select one option
    Please select one option
    Please select one option
Please select one option

Contact our sales team

Summary

Purpose of contact
Business area of interest
  • 1 Purpose
  • 2 Request
  • 3 Contact

Specific area of interest

Please select business area of interest

Contact our sales team

Summary

Purpose of contact
Business area of interest
Specific area of interest
Scope of request
Food category
  • 1 Purpose
  • 2 Request
  • 3 Contact

What describes your request the best

Please select one option
Brand Owner Consultant Distributor Integrator Manufacturer Original Equipment Manufacturer Potential Investor Retailer Other
Please select one option
Please enter this field

Contact our sales team

Summary

Purpose of contact
Business area of interest
Message
Specific area of interest
Scope of request
Food category
What describes your request the best
Your role
  • 1 Purpose
  • 2 Request
  • 3 Contact

Company information

Please enter a valid work email
Please enter this field
Please enter this field
Please enter this field
Please enter this field
Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Cook Islands Costa Rica Croatia Curaçao Cyprus Czech Republic Côte d’Ivoire Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong S.A.R., China Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao S.A.R., China Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Rwanda Réunion Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican Venezuela Viet Nam Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe
Please select one option
Please enter this field
C-suite Vice President Director Manager Specialist Associate Entry level Other
Please select one option
Administrative Business Development Consulting Engineering Executive Management Finance Human Resources IT Legal Marketing Operations Product Management Purchasing Research & Development Sales Sustainability Other
Please select one option
Please select Privacy Policy consent

Thank you for your interest

Your request has been submitted to our teams and we will be in touch shortly. Please click on the button below if you want to submit another request or if you have another query for us.