Go Green with Tetra Pak
Go Green with Tetra Pak is a collaborative partnership that was launched on World Environment Day in 2010 in Mumbai between 3 responsible organisations: Tetra Pak India, India’s leading packaging and processing company, RUR Greenlife; a social environment organization and Sahakari Bhandar and Reliance Smart & Fresh: retail chain of stores.
Tetra Pak India is a responsible manufacturer that led the conceptualisation and continues to lead the execution of the program to sensitize citizens on the importance of waste segregation & recycling and ensure all paper-based cartons consumed can be easily and efficiently recycled. RUR Greenlife is the implementation partner that designs and develops innovative awareness programs and campaigns to motivate citizens and to expand the reach of the program in Mumbai. Sahakari Bhandar and Reliance Retail stores act as the deposit points where citizens can deposit their empty cartons in recycling bins.
Alag Karo – Har Din Teen Bin
In Gurugram, Tetra Pak, alongside partners like Coca-Cola India, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and the NGO SAAHAS, joined forces to tackle a growing concern: waste management.
The aptly named Alag Karo program, meaning "to segregate" in Hindi, aimed to spark a change in waste habits. The first phase (2017-19) covered 22,000 houses in 42 societies, segregating 34 tons of waste daily. Phase 2 began in 2020, creating a Model Ward in Gurugram’s Ward 32 and piloting in Delhi's Vasant Kunj.
A partnership with Bal Vikas Dhara
A collaborative initiative between Tetra Pak and Bal Vikas Dhara attempts to address these challenges in Delhi and across the National Capital Region (NCR) since 2010. The cooperation has introduced various measures to support autonomous waste pickers and cooperatives in 24 low-income areas. It aims to support waste-picking communities by formalising their job roles and enabling them to participate in social welfare schemes. It also focuses on improving their livelihoods by providing opportunities for income generation through used beverage carton package collection.
A partnership with Bal Vikas Dhara
A collaborative initiative between Tetra Pak and Bal Vikas Dhara attempts to address these challenges in Delhi and across the National Capital Region (NCR) since 2010. The cooperation has introduced various measures to support autonomous waste pickers and cooperatives in 24 low-income areas. It aims to support waste-picking communities by formalising their job roles and enabling them to participate in social welfare schemes. It also focuses on improving their livelihoods by providing opportunities for income generation through used beverage carton package collection.
Crucially, the project seeks to empower female waste pickers by establishing a tailoring centre to provide them with alternative livelihood opportunities leading to augmentation of household incomes. There are six nonformal education centres for the children from the waste working communities to facilitate their access to education before mainstreaming them into formal schools. It also provides a social safety net for waste workers through access to government welfare schemes. Furthermore, the establishment of the initiative prioritises health and sanitation by establishing a permanent health clinic, organising health camps, and providing health kits and immunisations.
Happy Wings
In partnership with ‘The Nest Man of India’, Tetra Pak joined hands with Eco Roots Foundation, an NGO working to conserve Biodiversity, to launch a program called Happy Wings.
This program reaches out to over 300 schools and other communities across the country, covering over 30,000 students to educate children about the importance of protecting biodiversity, while also teaching them how to make nests for small birds using household waste like jute, coconut husk and recycled beverage cartons. The program aims to inspire a behavioral change among children and increase sensitivity towards the environment.
Happy Wings
In partnership with ‘The Nest Man of India’, Tetra Pak joined hands with Eco Roots Foundation, an NGO working to conserve Biodiversity, to launch a program called Happy Wings.
This program reaches out to over 300 schools and other communities across the country, covering over 30,000 students to educate children about the importance of protecting biodiversity, while also teaching them how to make nests for small birds using household waste like jute, coconut husk and recycled beverage cartons. The program aims to inspire a behavioral change among children and increase sensitivity towards the environment.