Leadership every day
Our organisational structure and the people behind it are the enablers of our company’s success, driving a culture of accountability, customer-centricity and collaboration that empower our 23,000+ employees to deliver world-class food and beverage solutions at scale.
Meet our executive leadership team
Adolfo Orive
Adolfo has been President & CEO of Tetra Pak since April 2019. With a career spanning over three decades at Tetra Pak, he has led various functions and businesses across geographies.
Playing a fundamental role in defining the company’s strategy, Adolfo has been a driving force behind the company’s purpose – to commit to make food safe and available everywhere, and to Protect What’s Good - protecting food, people and the planet.
Adolfo is based in Lausanne, Switzerland. Originally from Mexico, he has a bachelor’s degree in industrial engineering from Ibero-American University (IBERO) and a master’s degree in business administration from Mexico Autonomous Institute of Technology (ITAM).
Tatiana Liceti
Tatiana has been Executive Vice President for Market Operations since November 2021. She was previously Vice President for the Americas and a member of the former Global Leadership Team.
She joined the company in 1998 and went on to hold a number of senior management positions including Managing Director of Tetra Pak Mexico, Tetra Pak Andina and Tetra Pak Peru.
Tatiana is based in Lausanne, Switzerland. She is Peruvian and has a master’s degree in business administration from Babson College, Massachusetts.
Ola Elmqvist
Ola has been Executive Vice President for Packaging Solutions since November 2021. He was previously Executive Vice President for Processing Solutions & Equipment and member of the former Global Leadership Team.
Ola started his career as a Production Management Trainee at the Lund Tetra Pak factory in 1990. He later held positions including Vice President Business Unit Liquid Food, Vice President Supply Chain Operations in Greater China and Managing Director Tetra Pak South-Eastern Europe.
Ola is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in electronic and electrical engineering from the Lund Institute of Technology.
Charles Brand
Charles has been Executive Vice President for Processing Solutions & Equipment since November 2021. He was previously Vice President for Europe & Central Asia and a member of the former Global Leadership Team.
He joined the company in 1985 as an Electronics Development Engineer. He later held positions including Executive Vice President of Product Management & Commercial Operations and Managing Director of Tetra Pak Taiwan.
Charles is based in Lausanne, Switzerland. He is British and has a degree in electrical engineering from the Lund Institute of Technology.
Roberto Franchitti
Roberto has been Executive Vice President for Services since November 2021. He was previously Executive Vice President for Services & Quality and a member of the former Global Leadership Team.
Roberto joined the company in 2007 as a Programme Manager in Development & Engineering. He went on to hold positions including Vice President Carton Value & Economy Platform and Cluster Leader Services, South Europe.
Roberto is based in Lausanne, Switzerland. He is Italian/British and has a degree in mechanical engineering from Anglia Ruskin University.
Sara De Simoni
Sara has been Executive Vice President for Development & Technology (D&T) since September 2024. She was previously Vice President of Programme Management in D&T and Managing Director for Tetra Pak Packaging Solutions S.p.A. in Modena, Italy.
Sara joined Tetra Pak in 2001 as a Development Engineer and took on her current roles in 2019. She previously held positions such as Vice President of Equipment Engineering and Director of Line Engineering Carton Value & Economy.
Sara is based in Lausanne, Switzerland. She is Italian and holds a master’s degree in industrial design from the University of Florence and a post-graduation master’s in technology and innovation management from the Business School of the University of Bologna.
Lars Holmquist
Lars has been Executive Vice President for Sustainability since June 2024. He was previously Executive Vice President for Sustainability & Communications and Executive Vice President for Packaging Solutions & Commercial Operations, having joined the former Global Leadership Team in 2019.
Lars joined Tetra Pak in 1991 as a Management Trainee and went on to hold positions as Managing Director for Tetra Pak Adria and Tetra Pak South Eastern Europe, Vice President Marketing for Europe and Central Asia, and Vice President Product Management.
Lars is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in industrial marketing and mechanical engineering from Chalmers University of Technology.
Martin Scott
Martin has been Executive Vice President for Communications since June 2024. He was previously Vice President External & Internal Communications. He is also the Tetra Laval Corporate Affairs Officer.
Martin entered the Tetra Laval Group in 2011 when he joined Sidel, eventually becoming Vice President Group Communications for the company. He then joined Tetra Pak in 2018 as Communications Director. He previously held communications positions at Deutsche Bank, International Workplace Group and Standard & Poor’s.
Martin is based in Lausanne, Switzerland. He is British and holds a degree in Communications from the University of Wales Cardiff.
Bruce Burrows
Bruce has been Executive Vice President for Finance & Supplier Management since November 2021. Prior to that, he was Senior Vice President for Finance, Supplier Management & Business Transformation and member of the former Global Leadership Team.
Bruce joined the company in 1995 as a Management Accountant based in South Africa and previously held several senior management positions.
Bruce is based in Lausanne, Switzerland. He is South African and has degrees in commerce and accounting from the University of Natal. He is also a Certified Chartered Accountant (South Africa), Chartered Management Accountant (UK) and Certified Global Management Accountant (USA).
Phil Read
Phil has been Executive Vice President for Human Resources & Transformation since November 2021. He was previously Senior Vice President for Human Resources (HR) and member of the former Global Leadership Team. He is also Group HR Officer for the Tetra Laval Group.
Phil joined the company in 2008 as Vice President HR Supply Chain, following careers with Dow Chemical and Novartis Pharmaceuticals, and was later appointed Vice President HR Packaging Solutions.
Phil is based in the UK. He is British and has two master’s degrees – one in natural sciences from Cambridge University and the other in international policy from the University of Bristol.
Sébastien Thierry
Sébastien has been Executive Vice President for Legal Affairs & General Counsel since January 2022.
He was previously General Counsel and Secretary of the Board of Directors at Rexel. Prior to that Sébastien held senior positions in Airbus Defence and Space CIS, and in Alcatel. During his career, he has been based in China, France, Indonesia, Singapore and the UK.
Sébastien is based in Lausanne, Switzerland. He is French and holds a double degree in French and German law from Université de Paris X, as well as a master’s (DESS) in International Business Law.
The Tetra Pak group organisation
Our organisation structure supports our leadership team with specialised teams and expertise to solve our customers' strategic issues, from end-to-end.
We are a part of the Tetra Laval Group
Tetra Laval works to positively impact people's lives worldwide through three industry groups – Tetra Pak, DeLaval, and Sidel. Each provides innovative systems to improve the efficiency, quality and safety of food production, as well as the processing, packaging, and distribution of food.
The individual industry groups report directly to the Tetra Laval Group Board, which sets the overall strategy of the Group and oversees all business operations. The Chairman ensures the Group's decisions, policies and strategies are implemented effectively.
