A small, but environmentally important change for all of us
In 2024, the European Union will enforce a new Single-Use Plastics Directive1 relative to drinks package caps. This means that caps must remain attached to the packaging. To guarantee that we comply with the European legislation and make it easier for everybody to reduce litter in the environment, we are introducing as of now attached caps to our packaging portfolio. We are also offering all attached cap solutions in plant-based options using polymers from sustainable sugarcane production.
Helping us change together – A new habit with attached caps
Around 80% of all marine litter is plastic1. In this are packaging caps that did not make it to the recycling streams. Every plastic item that ends up in the environment causes pollution and takes hundreds of years to break down2. To solve this challenge, governments, industries, and consumers must work together, upstream on the packaging design and downstream on the collection, sorting and recycling.
That’s why we are introducing attached caps to our packaging portfolio. The caps stay attached to the pack all the way to the recycling bin. This ensures the cap is recycled together with the packaging instead of ending up in the environment.
Pour your drink with the cap still on the package
Our new flip cap concept with a self-locking hinge has been developed to provide convenience for in-home consumption. The closure snaps shut for later consumption. Flip the cap to open and re-open and push the lid downwards when closing it. If needed you can rotate the cap for more convenience when pouring your drink.
See how the new attached cap works
We can all help reduce litter
With attached caps, you don’t need to separate the cap from the package once you are finished. The cap needs to stay attached all the way to the recycling bin, so that it could be collected, sorted and recycled. This is to avoid the cap ending up in our water and land environments. Used beverage cartons can be turned into other valuable products, such as roof tiles, plant pots, tissues, paper napkins, and many more.
1 European commission, Press Corner, Single-use plastics: New EU rules to reduce marine litter, Brussel, 2018. https://ec.europa.eu/commission/presscorner/detail/en/MEMO_18_3909
2 Save Money Cut Carbon, Januari, 2022. https://www.savemoneycutcarbon.com/learn-save/how-long-does-it-take-for-plastic-to-biodegrade/