How can innovation transform your business for the better?
As part of our commitment to make food safe and available, everywhere, we are dedicated to an ongoing exchange of ideas about how innovation can improve the way we do business and solve both present and future challenges. To facilitate this dialogue, share insights, forge communication and inspire innovation, Tetra Pak hosted two separate workshops on May 6 and 7, 2025, in Modena, Italy.
The first, a Marketing Innovation Roundtable® Workshop, saw participants explore AI, marketing transformation, sustainability and more. It featured presentations by two of our experts, Julia Luscher and Julia Sotera.
On the following day, we held an Innovation Roundtable® Workshop featuring another of our experts, Claudio Casarini. The workshop focused on culture for digitalisation, transformative leadership, and digital services and models.
Julia Luscher • Vice President Marketing
“Exploring New Growth Opportunities: Working with Customers, Identifying Trends, and Connecting Global Insights to Address Local Needs.”
Julia presented Tetra Pak’s approach to moving at pace with the evolving market and consumer needs, and how the organisation works with customers, leverages AI to identify future trends while taking the long and steady approach to sustainability.
View video from the event
Julia Luscher • Vice President Marketing
“Exploring New Growth Opportunities: Working with Customers, Identifying Trends, and Connecting Global Insights to Address Local Needs.”
Julia presented Tetra Pak’s approach to moving at pace with the evolving market and consumer needs, and how the organisation works with customers, leverages AI to identify future trends while taking the long and steady approach to sustainability.
View video from the event
Julia Sotera • Marketing Services Director EMEA
“Hyperawareness: The Art of Seeing What Others Miss.”
Julia’s presentation covered how Tetra Pak promotes a mindset that lets us cut through the chaos to detect the subtle signals that shape our future. She discusses how the organisation overcomes information overload while driving business results.
View video from the event
Julia Sotera • Marketing Services Director EMEA
“Hyperawareness: The Art of Seeing What Others Miss.”
Julia’s presentation covered how Tetra Pak promotes a mindset that lets us cut through the chaos to detect the subtle signals that shape our future. She discusses how the organisation overcomes information overload while driving business results.
View video from the event
Claudio Casarini • VP, Programme Management, Development & Technology
“Culture & Leadership for Innovation in Tetra Pak.”
Claudio discussed the leadership behaviours promoted and developed in Tetra Pak and how they are helping to shift culture, change the way we are working and deliver innovation.
View video from the event
Claudio Casarini • VP, Programme Management, Development & Technology
“Culture & Leadership for Innovation in Tetra Pak.”
Claudio discussed the leadership behaviours promoted and developed in Tetra Pak and how they are helping to shift culture, change the way we are working and deliver innovation.
View video from the event
