Brand owners are increasingly looking at being more innovative to drive growth.
New drinking yoghurt launches in ambient format increased from 23% in 2015 to 30% in 20191, contributing to a 6% growth2 (2017-2020 CAGR) compared to chilled yoghurt.
In fact, the Chinese dairy players built this new segment worth US$5 billion within a decade.
From breakfast to snacking, for wellbeing and immunity boosting or even as a healthy indulgent treat, ambient drinking yoghurt is the perfect choice for all occasions!