Creating a sustainable district in Machu Picchu
Machu Picchu, a UNESCO World Heritage Site and one of the New Seven Wonders of the World, is located in Peru's Cusco region. As a renowned archaeological site and popular tourist destination, the 15th-century Inca citadel faced environmental challenges due to the impact of tourism.
To address the environmental concerns and support the region’s ambition to achieve carbon neutrality, public officials collaborated with the private sector on initiatives aimed at curbing carbon emissions and promoting sustainability.
Creating a sustainably-responsible district
The influx of tourists and the associated waste generated was posing a threat to the natural beauty and historical significance of Machu Picchu. It became crucial to implement measures to reduce carbon emissions, enhance recycling efforts, and promote sustainable practices within the district.
Recycling stations from used beverage cartons
As part of the "La Buena Cajita" ("The Good Carton") we unveiled five recycling stations strategically placed in highly visible areas, including the district's main square and the entrance to the UNESCO site. These recycling stations are made with PolyAl1 derived from recycled beverage cartons. Each station is equipped with five clearly marked containers designed to recycle Tetra Pak cartons, plastic bottles, glass, organic waste, and inorganic waste.
Raising recycling awareness among locals and tourists
By raising recycling awareness among locals and tourists, the "La Buena Cajita" recycling stations initiative encourages sorting and responsible waste management practices and supports the region's goal of becoming Latin America's first 100% sustainable district.
Our involvement in the project highlights the company's commitment to circular economy principles – and using recycled polyaluminium from used beverage cartons showcases the potential of transforming used beverage cartons into valuable resources, further advancing sustainability transformation.
Implementing the "La Buena Cajita" recycling stations is just the beginning of Tetra Pak's contributions to creating a sustainable district in Machu Picchu. We will continue our efforts with public officials and partners to strengthen the circular economy further and promote sustainable practices in the region.
Through ongoing efforts and partnerships, Tetra Pak aims to support the transformation of Machu Picchu into a model for sustainable tourism, preserving its cultural and natural heritage for generations to come.
1The non-fibre component of carton packages is known as polyAl, which designates the layers of polyolefins and aluminium being used as barrier against oxygen and humidity to protect the food content in aseptic carton packages.