Supporting your New Food innovations
Collaborations that go beyond carton packages and stainless steel
The right technology is important for product innovation. But if you are working with innovations in alternative proteins or similar types of New Food products, you know that technology needs to be completed with other things. To turn your idea into a commercially viable product, you also need the right insights, resources and connections. Here’s where we can help.
Things happen fast in the New Food space. We are all learning as we go, and we want to live, learn and explore the possibilities together with you. Knowledge-sharing and collaborations are key to unlocking the potential of this new area. In addition to a wide portfolio of solutions for biomass fermentation and precision fermentation, we can help you with tools that move you forward – everything from analysis of market trends and marketing support, to testing and optimizing of processes.
Insights to understand your market
Are you aligning your product development with future demands on your markets? Getting a solid, substantiated answer to that type of question is no mean feat. Fortunately, we can make life a little easier for you. We continuously conduct consumer research and analysis in markets around the world and produce a wide scope of trend reports. One example is our annual Tetra Pak Index: a global consumer research study that highlights the most important factors currently driving the food and beverage industry. Together, we can use these vast sources of knowledge – and, of course, combine them with the minds of our market research experts – to analyse your product in relation to market trends and consumer behaviour. And these insights let you make more informed business decisions.
Marketing support
We understand that turning a brilliant, New Food idea into a sellable product requires hard work (to put it mildly). In the start-up phase, when you are still refining and defining your actual product, time is a precious and scarce commodity. You may not have the resources to make marketing efforts a top priority. The good news is we offer support so you can create the tools you need, be it a pitch deck to potential investors, help to position your product, or a hypothetical formulation of an end-product to show potential customers how your ingredient can be of value to them.
Network access
We’ve said it before, and we’ll say it again: in the New Food industry, collaboration and networking are key. Success is a team effort. While we might not be able to help you with every query or issue directly, we have a wide network of various problem-solvers to turn to.
For example: maybe you are producing a precision-fermentation-derived ingredient that we for some reason cannot work with in our facilities right now? We collaborate with a number of university labs, and one of them may be able to help. If you are looking for an investor, we could scan our network and point you in the right direction. And if you want another, and perhaps more commercial, perspective on your idea, we can connect you with established food industry players. Point is, if you have a problem, we want to help you find a solution. After all, that is what cooperation is all about.
Food application expertise and state-of-the-art technology
Tetra Pak Product Development Centres (PDCs) give you the possibility to test your processes on our solutions. PDC facilities are essentially true-to-life “miniature plants”, with all the necessary technologies and expertise needed for a complete food production line. Here, we can perform tests to formulate the final ingredients to end-consumer products, and optimize both the process and the recipe. Each PDC is staffed by some of the world’s leading specialists in their respective fields, who support your testing with unique guidance and technological insights.
PDCs can be especially valuable when you don’t have access to full-size production equipment (yet). But they are also useful for established players who are looking to further optimise processes or add fermentation-derived ingredients to existing products. We have twelve PDCs located around the world. They specialise in different technological areas, so we can direct you to the expertise that suits your particular needs, product and vision of success.
“To a large extent, our business is based on aseptic technologies. In other words: we are experts in deactivating microorganisms. Now, we are using that expertise to help create perfect environments for microorganisms to thrive. In parallel with building up a new knowledge base, we are making an exciting mindset shift.”
Micael Simonsson, Director New Foods
“Naturally, we are looking for collaborations where all involved parties benefit. But to us, a win-win situation isn’t necessarily about short-term profits. Yes, we do want to sell the things we manufacture, but a ‘win’ could also be that we learn something new, or that we in some way contribute to a more sustainable future.”
Ida Svensson, Transformation Manager New Food
