10 Health and Environment Trends Brands Should Pay Attention To
Consumer concerns about issues related to health and the environment have deepened around the globe. Today, more than ever before, consumers are emboldened to inquire about ingredients, sourcing, packaging, and environmental impact.
To better understand global concerns, needs, and expectations, Tetra Pak commissioned market research firm Ipsos to conduct a qualitative study of consumers across the planet. Here are the top 10 trends impacting consumers and brands around the world.
No. 1: The environment is the TOP CONCERN for consumers.
2 out of 3
Number of consumers who believe we are headed for an environmental disaster
No. 2: Consumers take responsibility.
71%
Percentage of consumers who see themselves as being the most responsible party for the environment; 74% say they are also the most responsible party for their health
No. 3: There are six distinct global consumer segments.
Active Ambassadors (8%)
Highly engaged in all aspects of health and environment; willing to take action, challenge boundaries, and influence others
Planet Friends (14%)
Engaged in taking action about the environment; highly engaged on most aspects of health, particularly peace of mind
Health Conscious (10%)
Aware of and engaged with the environment, but more so with health; will try new things and pay more for healthy products
Followers (31%)
Engaged enough with health and environmental issues to feel guilty but not inclined to change behavior
Skeptics (18%)
Not inclined to challenge boundaries or try new things; will only change when it fits their lifestyle
Laggards (18%)
Low knowledge and interest in health and environment; believe in "living for today"
No. 4: Young people are a force for positive change.
Prominent Position: Young people want and expect to be healthier and live longer than their parents.
No. 5: Packaging plays a critical role in environmentalism.
4 out of 5
Number of consumers who will pay more for globally sound packaging
No. 6: Consumers don't want plastic.
21%
Percentage of consumers who have avoided a beverage in a plastic container because of environmental concerns
No. 7: The brands that will remain relevant are the ones making a positive environmental and social impact.
41%
Percentaje of consumers who believe that brands are responsible for environmental issues; about 27% believe brands are responsible for health issues
No. 8: Health and environment are increasingly overlapping.
3 out of 5
Number of consumers who believe their health and well-being are affected by environmental problems
No. 9: Food and beverages have a growing impact on health and the environment.
3 in 5
Number of consumers who associate "natural" with "healthy" on food and beverage packaging
No. 10: Food and beverage leads the convergence of health and the environment.
20%
Percentage of consumers who will buy more environmentally sound food and beverage products for the next 12 months
Because …
- less negative impact on the environment (48%)
- improvement of physical health (37%)
