2019-03-07
The Secrets of Successful NPD in the Food Supplement & Nutrition category
Today’s consumers are demanding specialized nutrition and greater convenience. This unstoppable trend means you have a huge opportunity to develop attractive and profitable new products in the ready-to-drink Food Supplement and Nutrition market.
To develop a successful new product, you need to succeed at every stage of the new product development process from ideation, through prototype development, formulation, testing, processing and marketing. This is all about getting to market as quickly and efficiently as possible.
NOURISH YOUR IDEA TO MARKET
Download our exclusive white paper to learn the key steps to successfully developing new ready-to-drink products for the Food Supplement and Nutrition market.
Discover more insights like these:
- The Food Supplement and Nutrition category grew by 11.5% CAGR between 2011 and 2016
- The ready-to-drink protein category is now worth over $1bn per year
- 88% of consumers across all demographics are willing to pay more for healthier food
- The sports nutrition market is expected to be worth over $45 billion globally by 2022
White paper
Nourish Your Idea to Market
Nourish Your Idea to Market covers the five key stages of new product development, sharing a best practice approach for each. To understand how you can find the fastest and most efficient route to developing a profitable new product in this rapidly growing category, download the white paper now.
