When less is more – downsize your ice creams to get ahead
Trends presented in this article has been recognized and described by Mintel Mintel New forms of mini ice creams – think bites and balls – are booming, but getting the format and messaging right is key to engaging consumers. We look at three crucial aspects of this new global trend.
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New forms of mini ice creams – think bites and balls – are booming, but getting the format and messaging right is key to engaging consumers. We look at three crucial aspects of this new global trend.
