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Artistry Portfolio

Store shelves are cluttered. Consumer attention is difficult to catch. That’s why we created Tetra Pak® Artistry, a portfolio of packaging material products that let you convey your brand’s unique identity and expression. Our packaging material effects mean you’ll captivate consumer attention and increase brand differentiation – ensuring your products stand out from the crowd. 

And our expanding packaging material effects portfolio is available for a growing range of packages in many shapes and sizes, and requires no installation or investment at your own site – packaging material is delivered ready to use.

Artistry Portfolio

Store shelves are cluttered. Consumer attention is difficult to catch. That’s why we created Tetra Pak® Artistry, a portfolio of packaging material products that let you convey your brand’s unique identity and expression. Our packaging material effects mean you’ll captivate consumer attention and increase brand differentiation – ensuring your products stand out from the crowd. 

And our expanding packaging material effects portfolio is available for a growing range of packages in many shapes and sizes, and requires no installation or investment at your own site – packaging material is delivered ready to use.

Tetra Brik carton, Tetra Pak Craft packaging material

Tetra Pak® Craft

With natural colour variations and tones, finished with a matte surface, Tetra Pak Craft embraces simplicity but with a modern twist. Create differentiation by highlighting the naturalness of the paperboard’s wood fibres. Caps and packaging material made from renewable sources further supports natural product positioning, and conveys a sense of authenticity for your brand.

Tetra Prisma Aseptic, Tetra Pak Reflect packaging material

Tetra Pak® Reflect

With its holographic effect, Tetra Pak Reflect puts your package in the spotlight – making it a true attention-grabber on the store shelf. A bold way to personalise your brand in dazzling new ways – including a 3D effect that can feature different shapes – it also gives your package a playful yet premium feel. And with a new range of options including pattern customisation, you’ll have even more design freedom to show your brand’s true colours.

Tetra Prisma Aseptic carton, Tetra Pak Metallized packaging material

Tetra Pak® Metallized

For a deluxe look that communicates “premium” and gives a great shelf impact, look no further than Tetra Pak Metallized. Ideally suited to creating a dramatic impression, you can play around with the visual experience and make your design pop with a contrast between metallic ​and non-metallic to emphasise ​key product aspects. Use light colours to create ​a strong visual experience, or use dark colours ​ to emphasize perspective​ - either way, you’re assured an intense, thoroughly modern look.

Tell us what you need

Whatever your packaging affects requirement, contact us to find out more about the various different options and what Tetra Pak Artistry can do for you. And our range of effects, patterns, and package options will continue to grow, giving you new and exciting possibilities to express your brand’s identity. One such example is Tetra Pak® Sculpt, an embossed surface texture designed for a unique, tactile experience. Just fill in the form directly below, and tell us what you need. 

Tetra Prisma Aseptic carton package with DreamCap opening

Explore other ways to differentiate

Tetra Prisma Aseptic carton with pure design

Printing methods for Tetra Pak materials

Our unique printing methods and package-design know-how helps your product look more attractive and eye-catching.

Learn more about printing methods for Tetra Pak materials⁠
Close up digital print press w blue packages

Customization with digital printing

All kinds of new opportunities open up when you can produce multiple package designs with low minimum order quantities. Discover Tetra Pak® Custom Printing.

Learn more about digital printing⁠
Tetra Recart packages with design

Science of package design for product differentiation

Discover how to make your food product catch consumers’ eyes – on the shelf and online – with our guide to packaging design and product differentiation.

Package design: the science of differentiating your food product on the shelf⁠

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