The making of Trendipedia

Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!

 

Watch the video to find out why.

The making of Trendipedia

Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!

 

Watch the video to find out why.

Trendipedia Executive Summary

The price of sustainability

Consumers’ willingness to buy ‘green’ is being affected by widespread economic constraints. In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?

greenery with plates of food on table
Trendipedia Executive Summary

Empowerment through diet

One longer term consequence of the pandemic is a more proactive approach to health. We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world. 

Men doing yoga
Trendipedia Executive Summary

Smart and Adaptive

How are consumers adapting to the economic slow-down and cost-of-living crisis? Many are embrac­ing smart, adaptive strategies such as Life Hacks and Flexi-shopping.

Man grocery shopping, reading on juice bottles

Our expertise

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Full focus on the food and beverage industry

Our trend reports draw on the 40+ research projects we carry out each year, as well as on external research carried by reputable companies like Ipsos and Mintel. We collect all the information and group it into themes that are relevant for the food and beverage industry. We then analyse how the emerging trends may affect your business, and work together with you to identify new directions for your product innovation.

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5 ways to refresh your product portfolio

When you combine our global knowledge with your own understanding of a specific product category, consumer group or geographical market, it’s easier to see the way forward; to spot what’s missing from your product portfolio. Maybe just a small tweak in your package size, communication or product recipe is all it takes to tap into the Zeitgeist!

Innovation and product development

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Product innovation

Whatever your current vision, we’re dedicated to innovating both with you and for you to build a more resilient and profitable future.

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Product Development Centres

Looking to test new recipes for industrial scale production? Or to evaluate different processing technologies? Our pilot plants have everything you need.

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Demand spaces

An advanced segmentation model that paves the way for the development of new products that satisfy unmet consumer needs by generating actionable insights.

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