The market for food supplements and nutrition is booming and will continue to do so, driven by a resourceful ageing population and health-conscious younger generations in parallel. There’s plenty of room for innovations – especially for protein-enriched ready-to-go drinks.
The chance is here, the time is now
According to our research9, consumers find carton packages more environmentally sound than glass or plastic bottles (41% carton vs 37% glass, 8% plastic). If you can offer a great product in a package that can boast positive sustainability credentials, you will attract consumers that care about the environment as well as their own health. And given the fact that 32% of beverages already feature health claims10, most of them protein claims, the time to do it is now. Don’t you think?
1) Global Data 2024 Ad Hoc research. Fully Researched Markets: Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Poland, Russia, South Korea, Spain, Turkey, United Kingdom, USA, Vietnam.
2) Global Data 2023 Ad Hoc research
3) FMGC Gurus Custom Survey “Active Nutrition”, Aug 2023 (Nigeria, South Africa, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, UK)
4) Innova Trends Survey 2024 (Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, UK, US)
5) Innova Health & Nutrition Survey 2023 (Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, UK, US)
6) Roper Reports Worldwide 2015
7) Euromonitor, A.T. Kearney analysis; *Ageing – Understanding the global consumer ‘super’ trend Who are the seniors? 2015, Mintel ,**Euromonitor
8) Sustainable Packaging Trends for 2015: All About Millennials + Understanding How Millennials View Food & Nutrition, BuzzBack Webinar, 2015
9) Tetra Pak - Sustainable Packaging Research 2023
10) Innova Database. Notes: 2023 YTD = Jan 2023 – June 2023