En yeni tüketici ve perakende eğilimlerini anlayın
Her eğilim yeni fırsatlarla gelir. Düzenli Trendipedia raporlarımız, tüketicilerinizin ilgisini çekebilecek yeni eğilimleri öne çıkarır. Bu yeni eğilimlere dayanarak yeni iş fırsatları için "düşünce başlatıcılar" öneririz. Paket boyutunuzda, iletişim tarzınızda veya ürün tarifinizde yapacağınız ufak bir değişim zamanın ruhunu yakalamanız için yeterli olabilir.
Eğilimler, araştırma ve içgörüler
2023 Tetra Pak Endeksi: Beslenmenin Geleceği
What is the future of health and nutrition? And what do consumers really think about the latest innovations in food? To find out, we interviewed 5,000 consumers along with food and beverage experts from around the world. Discover their insights for understanding today’s trends and the opportunities for tomorrow’s brands.
2023 Tetra Pak Endeksi: Beslenmenin Geleceği
2021 Tetra Pak Endeksi: Yeniden Bağlanan Tüketici
The 14th edition of the Tetra Pak Index explores how the consumer landscape has been reshaped by COVID-19. Clearly, this crisis is not over by any means. But the road ahead looks clearer and we can begin to look to the future. In this report, we analyse the many changes we have seen in 2020 and 2021, and ask: what are the “sticky trends” that are here to stay? What will the post-pandemic world – and the post-pandemic consumer – look like? And what opportunities and further challenges might we see going forward?
2021 Tetra Pak Endeksi: Yeniden Bağlanan Tüketici
2020 Tetra Pak Endeksi: Covid-19 İkilemi
The new Tetra Pak Index finds that two-thirds of respondents see food safety as a major issue for society. The same amount believe that COVID-19 is a “real threat.” At the same time, concern for the environment remains strikingly powerful, pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.
2020 Tetra Pak Endeksi: Covid-19 İkilemi
Endüstri 4.0
Industry 4.0 is a name for the current trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of Things (IoT), cloud computing and cognitive computing. Manufacturers and suppliers want to know if this fourth industrial revolution (4.0) is only for large original equipment manufacturers, or can small or medium-sized enterprises (SMEs) benefit as well?
Johan Nilsson, Vice President Tetra Pak Services, presented a white paper on these issues and others by hosting a live webinar on FoodNavigator on April 17
2019 Tetra Pak Endeksi: Çevre ve Sağlık
The 12th issue of Tetra Pak Index focuses on health and the environment. Historically seen as two separate areas, we’re now seeing them converge within food and beverage, which is perhaps the first industry to see this trend. The report explores the drivers of this new trend, and the opportunities it presents for brands going forward. Environment and health, the top two consumers concerns are now seeing an increasing overlap, with a direct correlation perceived between the two.
2019 Tetra Pak Endeksi: Çevre ve Sağlık
Y kuşağı başarısını paketlemek
Millennials are the largest and most influential generation of consumers yet. They’re young, aspirational and demanding; and they spend approximately $600 billion annually. They’re coveted by major brands and represent a significant and disruptive force for the global food and beverage industry.
But who are the Millennials and what makes them so disruptive? Tetra Pak examines this question, identifying the needs that characterize this group of consumers and in turn demonstrates how brands can optimize their products and packaging to meet these needs.
İhtiyaç anları - tüketici içgörüleri
Need States are used by marketers today to provide a clear, fact-based picture of what motivates a consumer to use a product or service.
Say you’re on the beach and it’s hot, you’re going to go for something refreshing to quench your thirst. In the language of Need States, you are looking for comfort. The same might hold true for cold weather. In that case, most consumers would choose a hot chocolate over a cold soda.
At Tetra Pak, we have adopted the Need States model and theory primarily to support food and beverage manufacturers innovate. Need States is one of today’s most recognised and established tools in helping to understand consumer motivation better. It provides an excellent way to identify innovation white spaces together with customers.
Tetra Pak el kitapları
Süt Ürünleri Proses Kitabı
With over 600 illustrations and 480 pages of essential reading, the Dairy Processing Handbook is useful reference for dairy professionals and students worldwide. The Dairy Processing Handbook concentrates our vast know-how and provides in-depth, yet easy-to-understand, information on manufacturing processes. Get insights into processing technology and the entire chain – from pasteurization, homogenization and UHT treatment to filtration, automation, service systems, waste water treatment and many other aspects of modern dairy processing.
Süt Ürünleri Prosesi El Kitabı hakkında daha fazlasını okuyun
Portakal Kitabı
Thanks to its rich taste and wholesome benefits, orange juice is the world’s favourite juice beverage. The Orange Book is your comprehensive guide to orange juice production – from tree to table. Freshly updated with the latest market data and new illustrations, the Orange Book presents new findings on vitamin C retention and optimized pasteurization temperatures, along with developments in high-pressure processing and cleaning-in-place. It documents significant changes in the juice market and includes up-to-date research on orange juice consumption patterns in key regions.
Tetra Pak Portakal Kitabı hakkında daha fazlasını okuyun
Hindistan Cevizi El Kitabı
With over 20 years of knowledge and expertise in the processing and packaging of coconut beverages, the range of solutions offered includes product development, technical and consumer knowledge, innovative packaging and processing solutions. The Coconut Handbook captures all our considerable knowledge and experience about the coconut. This includes general and technical information such as quality aspects, processing and packaging, as well as the health and nutritional benefits of coconut.
Tetra Pak Hindistan Cevizi El Kitabı hakkında daha fazlasını okuyun
Soya El Kitabı
Soy has been used for centuries in the Far East. More recently it has also been used by vegetarians and as a food ingredient in the western world. And today, the consumption of soy products is increasing. The book provides extensive, general and semi-technical information on soy. It discusses soy quality aspects, processing and packaging, as well as the health and nutritional benefits of soy products.
The Soya Handbook aims to share and expand the knowledge base of our Soya Knowledge Centre. We hope that the Soya Handbook not only adds value but also serves as an extension to your own knowledge on soya.
Gıda güvenliği ve Endüstri üzerine web yayını 4.0
Tetra Pak'ın Küresel Kıdemli Gıda Güvenliği ve Kalite Müdürü Alex Bromage, "Bu, herkes için uygun tek bir yaklaşım değil, ancak bir endüstri olarak ortaklarımızla birlikte çalışarak, gelecekte hızla değişen dünyanın zorluklarını dönüştürme ve bunları giderme fırsatları söz konusu. Sektörün şu anda karşı karşıya olduğu en açık gıda güvenliği sorunu COVID-19.
Gıda güvenliği ve Endüstri üzerine web yayını 4.0
Tetra Pak'ın Küresel Kıdemli Gıda Güvenliği ve Kalite Müdürü Alex Bromage, "Bu, herkes için uygun tek bir yaklaşım değil, ancak bir endüstri olarak ortaklarımızla birlikte çalışarak, gelecekte hızla değişen dünyanın zorluklarını dönüştürme ve bunları giderme fırsatları söz konusu. Sektörün şu anda karşı karşıya olduğu en açık gıda güvenliği sorunu COVID-19.