Wake up and smell the RTD coffee!
As you may have noticed, alongside the freshly brewed coffee drinks we know so well, a whole range of conveniently packaged, grab-and-go options has recently emerged. Served cold, these dairy-, water- or plant-based coffees provide the perfect morning kick-start or afternoon energy-boost. If you’re new to the RTD coffee category, we can help you enter the market. If you’re already onboard, let’s innovate together and expand your presence.
Untapped potential
From 2023 to 2027, the RTD coffee category is experiencing strong growth across all markets. Key Asian markets are growing steadily at a 1.3% CAGR, with Greater China leading the way at an impressive 7.1% CAGR. North America remains a powerhouse with a 4.7% CAGR, while Oceania, led by Australia, is forecasted to grow at a 2.8% CAGR. In Europe, the category is also expanding, with France and Benelux showing solid potential at 4.4%.1
Globally, RTD coffee volumes are expected to rise from 7.6 billion litres to 8.3 billion litres by 2027, with market value increasing from €35.8 billion in 2023 to €43.8 billion in 2027. As younger, lifestyle-focused consumers continue to drive demand, these key markets offer a clear opportunity.2
1 Source: Tetra Pak Compass
2 Source: GlobalData
Filling machines for RTD coffee drinks
Explore our wide range of filling machines designed to improve food safety and quality.
